← Marketing Automation ranking
Brand report · September 2026
HubSpot: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about marketing automation, HubSpot ranks #1 of 15, a Visibility Score of 93 in Marketing Automation (and appears in 12 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
HubSpot owns Marketing Automation; everything else is uneven.
Where it wins. In Marketing Automation, HubSpot is the first pick 72% of the time with a 99% mention rate, and it holds the top CRM rank with an 89% mention rate. These two categories are where AI models treat it as the default answer.
Where it loses. Outside its core, HubSpot fades badly: it scores below 25 in Sales Engagement, Email Marketing, and Customer Support, and in Website Builders and Publishing it is missing from most prompt themes entirely, including best-overall and startup asks.
AI-generated analysis of the September 2026 measurements.
HubSpot claims Marketing Automation and the models back it: #1 of 15 there.
"Where go-to-market teams go to grow scale close retain grow"
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Budget & alternatives
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick · Feature-led ask
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Startup & small team · Feature-led ask · Budget & alternatives
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Feature-led ask · If you could pick one
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Feature-led ask
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Top tools in 2026 · Startup & small team · Enterprise pick · Budget & alternatives
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one · Budget & alternatives
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one · Budget & alternatives
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention HubSpot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Feature-led ask
Share of HubSpot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: HubSpot vs ActiveCampaign · HubSpot vs Salesforce
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in Marketing Automation: the whole category or specific brands. Free, unsubscribe anytime.