Klaviyo: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about email marketing, Klaviyo ranks #1 of 15, a Visibility Score of 50 in Email Marketing (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Owns email; loses the room when scope widens.
Where it wins. In Email Marketing, Klaviyo ranks first with a 24% first-pick rate, meaning the AI models actively champion it, not just mention it. That 'Best overall' prompt strength confirms it has become the default answer for the category's most common question.
Where it loses. In Marketing Automation it drops to rank 4 with a 4% first-pick rate, and the absence from 'Best overall' and 'Enterprise pick' themes signals that broader or higher-stakes buying conversations send prospects elsewhere before Klaviyo gets a word in.
AI-generated analysis of the July 2026 measurements.
Klaviyo's homepage sells it as CRM. Ask the models that question and they name HubSpot, Salesforce and Pipedrive, not Klaviyo.
Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Klaviyo. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick · Feature-led ask
Share of Klaviyo's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Klaviyo. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Enterprise pick
Share of Klaviyo's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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