July 2026 snapshot · 72 AI answers Locked up

CRM: AI Visibility Ranking

Customer relationship management platforms for tracking contacts, pipeline, and deals. Right now, HubSpot is the brand AI assistants recommend most, with a Visibility Score of 85 and the #1 spot in 71% of answers. Head-to-head: HubSpot vs Salesforce →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

HubSpot owns the room; everyone else splits the scraps.

HubSpot is the default CRM answer across all three models, landing first pick 71% of the time with near-identical scores from ChatGPT, Claude, and Gemini. Salesforce holds a credible second but Gemini scores it 20 points lower than the other two models, a split that could matter as model usage shifts. Pipedrive matches Salesforce on mention rate at 79% yet almost never wins the top slot, making it a presence without authority.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	HubSpot	85 ±0.9	88%	1	71%	ChatGPT #1 Claude #1 Gemini #1
2	Salesforce	69 ±1.1	79%	2	25%	ChatGPT #2 Claude #2 Gemini #3
3	Pipedrive	62 ±4.3	79%	3	4%	ChatGPT #3 Claude #3 Gemini #2
4	Close	25 ±4.1	36%	4	0%	ChatGPT #4 Claude #6 Gemini #6
5	Zoho CRM	24 ±4.2	35%	4	0%	ChatGPT #5 Claude #5 Gemini #4
6	Microsoft Dynamics 365	22 ±0.3	25%	2	0%	ChatGPT #6 Claude #4 Gemini #5
7	Attio	12 ±3.8	18%	4	0%	ChatGPT #7 Claude #9 Gemini #7
8	SAP	8 ±3.4	11%	4	0%	ChatGPT #9 Claude #11 Gemini #10
9	Freshsales	8 ±3.5	14%	6	0%	ChatGPT #8 Claude #10 Gemini #12
10	monday.com	7 ±2.6	14%	6	0%	ChatGPT #12 Claude #12 Gemini #8
11	Zoho	6 ±2.9	8%	3	0%	ChatGPT #11 Claude #7 Gemini #13
12	Copper	4 ±3.6	8%	6	0%	ChatGPT #13 Claude Gemini #11
13	Zendesk Sell	4 ±1.9	6%	3	0%	ChatGPT #14 Claude Gemini #9
14	Oracle CX	4 ±3.5	6%	4	0%	ChatGPT #15 Claude #8 Gemini
15	Oracle	4 ±2.9	7%	6	0%	ChatGPT #10 Claude Gemini #14

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Freshworks (3.2), SAP CRM (2.2), Close.io (2.1), Monday Sales CRM (2.1), SAP Customer Experience (1.9). 41 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 15/100: the share of this category's recommendation weight not held by the leader.

Compare brands in CRM head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

What each model recommends first

ChatGPT

gpt-5.3-chat-latest

1 HubSpot

85

2 Salesforce

76

3 Pipedrive

63

4 Close

36

5 Zoho CRM

27

Claude

claude-sonnet-4-6

1 HubSpot

85

2 Salesforce

78

3 Pipedrive

66

4 Microsoft Dynamics 365

22

5 Zoho CRM

20

Gemini

gemini-3-flash-preview

1 HubSpot

85

2 Pipedrive

57

3 Salesforce

55

4 Zoho CRM

26

5 Microsoft Dynamics 365

21

The questions we asked

Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

Best overall
What's the best CRM for a B2B SaaS startup? See who wins it →
Use-case fit
We're a 40-person company outgrowing spreadsheets for tracking deals. What CRM should we use? See who wins it →
Top tools in 2026
What are the top CRM platforms in 2026? See who wins it →
Startup & small team
Which CRM would you recommend for a small B2B sales team on a budget? See who wins it →
Enterprise pick
Which CRM should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
Feature-led ask
I need a CRM my sales reps will actually use. What do you recommend? See who wins it →
If you could pick one
If you could only pick one CRM for a growing B2B company, which would it be and why? See who wins it →
Budget & alternatives
What CRM has the best integrations with marketing and support tools? See who wins it →

Who wins for what

AI buying questions are long tail: real buyers ask for their size, industry, budget, and situation, not just "what's the best crm". Each column is one of those qualified questions, scored the same way as the main ranking but measured on the lived surface: real assistant answers with live web access. The slot score is position-weighted: being recommended first counts far more than a trailing mention.

The first column is the overall (unsegmented) pick; the rest are segmented questions — a full row is breadth, a single dot is a niche a brand owns. Overall = the headline model ranking; segment dots = the live, web-grounded surface.

	OVERALL	Company size				Industry					Price posture			Job to be done			Switching from
	Unsegmented	Enterprise	Mid-market	Small business	Startups	Agencies	Ecommerce	Healthcare	Nonprofits	Real estate	Best value	Budget	Free	Follow-up automation	Email-centric workflow	Sales pipeline	HubSpot alternative	Salesforce alternative
HubSpot
Zoho CRM
Salesforce
Streak
Klaviyo
Salesforce Health Cloud
Bloomerang
Follow Up Boss
Pipedrive
Freshsales
Microsoft Dynamics 365
Copper
NetHunt CRM
EngageBay
Creatio
Bitrix24
Omnisend
Little Green Light
Neon CRM
BoldTrail

owns it owns, contested leads an open slot top 3 absent

Best for	Winner	Slot score	Status
Company size
Enterprise	Salesforce	92	Contested
Mid-market	HubSpot	99	Contested
Small business	HubSpot	94	Contested
Startups	HubSpot	97	Contested
Industry
Agencies	HubSpot	93	Owned
Ecommerce	Klaviyo	89	Contested
Healthcare	Salesforce Health Cloud	84	Contested
Nonprofits	Bloomerang	74	Open
Real estate	Follow Up Boss	87	Owned
Price posture
Best value	Zoho CRM	87	Contested
Budget	HubSpot	92	Owned
Free	HubSpot	99	Contested
Job to be done
Follow-up automation	HubSpot	94	Contested
Email-centric workflow	Streak	92	Contested
Sales pipeline	HubSpot	86	Contested
Switching from
HubSpot alternative	Zoho CRM	88	Open
Salesforce alternative	HubSpot	95	Contested