Brand report · September 2026

Marketo: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about marketing automation, Marketo ranks #3 of 15, a Visibility Score of 50 in Marketing Automation .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Marketo

Marketing Automation's bronze medalist, with no other races to run.

Where it wins. A 55.6% mention rate puts Marketo in the majority of Marketing Automation conversations, and its 'Enterprise pick' label gives it a defensible corner of the category where enterprise buyers are asking.

Where it loses. At rank 3 with only 6.9% first-pick share, Marketo trails the leaders when AI models make a final call, and it is completely absent from startup and budget conversations, cutting off roughly half the buyer funnel.

AI-generated analysis of the September 2026 measurements.

On message

How Marketo positions itself vs how AI ranks it

Marketo claims Marketing Automation and the models back it: #3 of 15 there.

The pitch

"Powerful marketing automation — now with an agentic experience."

Positions in Marketing Automation

What AI actually says

Strongest #3 · Marketing Automation

In Marketing Automation #3 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Marketing Automation · #3 of 15

50 / 100 ▲ 5 vs last month

63%

mention rate (72 answers)

3

avg. position

7%

first pick

10%

share of voice

ChatGPT

63

Claude

55

Gemini

33

One of the index's bigger model splits: see where the models disagree →

How the models portray Marketo

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

43% 26% 30%

endorsed · 95% band 30–58% listed caveated graded across 46 mentions in Marketing Automation answers

Prompt themes Marketo would want to own

Share of each theme's answers that mention Marketo. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall

9/9

Enterprise pick

9/9 · #1×5

If you could pick one

9/9

7/9

6/9

5/9

0/9

Budget & alternatives

0/9

Gaps Startup & small team · Budget & alternatives

Most co-mentioned competitors

Share of Marketo's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

HubSpot

100%

ActiveCampaign

76%

Salesforce Marketing Cloud

56%

Klaviyo

53%

Mailchimp

38%

Pardot

33%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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