Brand report · July 2026

Marketo: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about marketing automation, Marketo ranks #3 of 15, a Visibility Score of 47 in Marketing Automation .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Marketo

Mid-tier default, seen but rarely chosen first.

Where it wins. Marketo appears in 57% of marketing automation queries, a solid presence for a category with 15 ranked players. Its 'Best overall' association keeps it in enterprise shortlists alongside HubSpot and Salesforce Marketing Cloud.

Where it loses. A 6% first-pick rate means it is mentioned but passed over, and it disappears entirely when buyers ask about startups, tight budgets, or cheaper alternatives.

AI-generated analysis of the July 2026 measurements.

On message

How Marketo positions itself vs how AI ranks it

Marketo claims Marketing Automation and the models back it: #3 of 15 there.

The pitch

"Powerful marketing automation — now with an agentic experience."

Positions in Marketing Automation

What AI actually says

Strongest #3 · Marketing Automation

In Marketing Automation #3 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Marketing Automation · #3 of 15

47 / 100 first snapshot (July 2026)

57%

mention rate (72 answers)

3

avg. position

6%

first pick

9%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

49

Claude

53

Gemini

40

Prompt themes Marketo would want to own

Share of each theme's answers that mention Marketo. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall

9/9

Enterprise pick

9/9 · #1×4

Top tools in 2026

8/9

If you could pick one

8/9

Use-case fit

6/9

Feature-led ask

1/9

Startup & small team

0/9

Budget & alternatives

0/9

Gaps Startup & small team · Budget & alternatives

Most co-mentioned competitors

HubSpot

95%

ActiveCampaign

66%

Salesforce Marketing Cloud

46%

Klaviyo

44%

Pardot

34%

Customer.io

34%

Share of Marketo's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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