Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Asana Asana: AI Visibility Report

asana.com ↗

When buyers ask ChatGPT, Claude, and Gemini about project management, Asana ranks #1 of 15, a Visibility Score of 58 in Project Management .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Asana

Dominant in broad queries, but rarely the first name called.

Where it wins. Asana ranks first among 15 tools with an 81% mention rate, meaning AI models almost always include it when buyers ask about project management software. Use-case fit drives those mentions, so the brand earns presence when questions are framed around what a tool does.

Where it loses. A 13% first-pick rate tells the real story: Asana gets cited but not chosen first, which means it benefits from consideration without owning the decision moment. Co-mention with monday.com, Notion, and Jira suggests AI treats it as one of several reasonable options rather than the obvious answer.

AI-generated analysis of the July 2026 measurements.

On message

How Asana positions itself vs how AI ranks it

Asana claims Project Management and the models back it: #1 of 15 there.

The pitch

"The OS for human-agent teams"

Positions in Project Management
What AI actually says
In Project Management #1 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Project Management · #1 of 15

58 / 100 first snapshot (July 2026)
81%
mention rate (72 answers)
4
avg. position
13%
first pick
13%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
58
Claude
60
Gemini
54
Prompt themes Asana would want to own

Share of each theme's answers that mention Asana. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Top tools in 2026
9/9 · #1×6
Enterprise pick
8/9 · #1×1
If you could pick one
8/9 · #1×2
Most co-mentioned competitors
monday.com
69%
Notion
67%
Jira
66%
Linear
66%
Trello
53%
ClickUp
52%

Share of Asana's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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