Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Asana Asana: AI Visibility Report

asana.com ↗

When buyers ask ChatGPT, Claude, and Gemini about project management, Asana ranks #2 of 15, a Visibility Score of 59 in Project Management (and appears in 4 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Asana

Strong in one category, fading fast across the other three.

Where it wins. In Project Management, Asana holds rank 2 with a 78% mention rate, making it one of the most reliably surfaced tools when AI models field general project questions. That single category is doing the heavy lifting for its entire AI footprint.

Where it loses. Outside Project Management the numbers collapse: Accounting Practice Management scores a 5 with an 8% mention rate, and AEC barely clears 18%, with both categories missing Asana from nearly every high-intent prompt theme including enterprise, feature-led, and best-overall asks.

AI-generated analysis of the September 2026 measurements.

On message

How Asana positions itself vs how AI ranks it

Asana claims Project Management and the models back it: #1 of 15 there.

The pitch

"The OS for human-agent teams"

Positions in Project Management
What AI actually says
In Project Management #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Project Management · #2 of 15

59 / 100 flat vs last month
78%
mention rate (72 answers)
3
avg. position
11%
first pick
13%
share of voice
57.5Jul 2026Jul 2026: 57.557.8Aug 2026Aug 2026: 57.859.3Sep 2026Sep 2026: 59.3
ChatGPT
75
Claude
58
Gemini
45

One of the index's bigger model splits: see where the models disagree →

How the models portray Asana

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

50% 29% 21%
endorsed · 95% band 37–63% listed caveated graded across 56 mentions in Project Management answers
Prompt themes Asana would want to own

Share of each theme's answers that mention Asana. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Top tools in 2026
9/9 · #1×5
If you could pick one
8/9 · #1×3
Most co-mentioned competitors

Share of Asana's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Jira
80%
Notion
64%
monday.com
63%
ClickUp
59%
Linear
55%
Trello
55%

Head-to-head: Asana vs Jira · Asana vs Notion

Scores are measured from real AI answers, refreshed monthly. Methodology.

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