Close: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about crm, Close ranks #4 of 15, a Visibility Score of 25 in CRM (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Solid mid-tier CRM presence; nearly invisible in outbound.
Where it wins. In CRM, Close lands rank 4 with a 36% mention rate, holding ground against established names on broad 'best overall' queries. That is the one context where AI models treat it as a legitimate option.
Where it loses. In Sales Engagement, an 11% mention rate and rank 12 of 15 signal near-invisibility, and Close is absent from four of the highest-intent prompt themes including 'If you could pick one' and 'Feature-led ask.' It also earns zero first-pick selections across both categories.
AI-generated analysis of the July 2026 measurements.
Close claims CRM and the models back it: #4 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Close. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick · Budget & alternatives
Share of Close's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Close. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick · Feature-led ask · If you could pick one · Budget & alternatives
Share of Close's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in CRM: the whole category or specific brands. Free, unsubscribe anytime.