Thunderdome B2B SaaS AI Visibility Index

← CRM ranking

Brand report · September 2026

Close Close: AI Visibility Report

close.com ↗

When buyers ask ChatGPT, Claude, and Gemini about crm, Close ranks #6 of 15, a Visibility Score of 15 in CRM (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Close

Close fills CRM lists but vanishes when sales teams get serious.

Where it wins. In CRM, Close holds rank 6 with a 23.6% mention rate, meaning AI models remember it exists when scanning the category broadly. That is the ceiling, not the floor.

Where it loses. Sales Engagement is a near-total washout at rank 15 of 15 and a 5.6% mention rate, and Close earns zero first-pick selections across both categories, so it never anchors a recommendation even where it technically appears.

AI-generated analysis of the September 2026 measurements.

On message

How Close positions itself vs how AI ranks it

Close claims CRM and the models back it: #4 of 15 there.

The pitch

"The CRM That Does the Work"

Positions in CRM
What AI actually says
Strongest #4 · CRM
In CRM #4 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

CRM · #6 of 15

15 / 100 flat vs last month
24%
mention rate (72 answers)
5
avg. position
0%
first pick
5%
share of voice
24.7Jul 2026Jul 2026: 24.719Aug 2026Aug 2026: 1915.3Sep 2026Sep 2026: 15.3
ChatGPT
18
Claude
9
Gemini
19

How the models portray Close

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

29% 65%
endorsed · 95% band 13–53% listed caveated graded across 17 mentions in CRM answers
Prompt themes Close would want to own

Share of each theme's answers that mention Close. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Startup & small team · Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Close's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

HubSpot
100%
Pipedrive
100%
Salesforce
88%
Attio
59%
Zoho CRM
35%
Copper
18%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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