Mailchimp: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about email marketing, Mailchimp ranks #2 of 15, a Visibility Score of 46 in Email Marketing (and appears in 3 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Strong in email, weak everywhere else AI buyers look.
Where it wins. Email Marketing is the standout: a 53% mention rate and rank 2 of 15 make Mailchimp a near-default recommendation in that category. The 'Best overall' prompt theme owning that slot means AI models reach for it when buyers ask open questions.
Where it loses. Publishing and Newsletters is close to dead weight, with a 0% first-pick rate and absent from four of the five prompt themes AI models use most. Marketing Automation tells a similar story of mid-table invisibility, with the brand never surfacing for enterprise or 'best overall' queries in either of those two categories.
AI-generated analysis of the July 2026 measurements.
Mailchimp claims Email Marketing and the models back it: #2 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini One of the index's bigger model splits: see where the models disagree →
Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Enterprise pick
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · If you could pick one · Budget & alternatives
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in Email Marketing: the whole category or specific brands. Free, unsubscribe anytime.