Mailchimp: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about email marketing, Mailchimp ranks #1 of 15, a Visibility Score of 50 in Email Marketing (and appears in 3 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Email king, but thin everywhere else it competes.
Where it wins. In Email Marketing, Mailchimp holds rank 1 of 15 with a 59.7% mention rate and a first-pick rate of 21%, numbers that no competitor in that category can match. That is where the brand has genuine AI authority.
Where it loses. Outside Email Marketing the story collapses: a rank of 5 in Marketing Automation with only a 10% first-pick rate, and a zero-percent first-pick showing in Publishing and Newsletters, where it also disappears from use-case and enterprise prompt themes entirely.
AI-generated analysis of the September 2026 measurements.
Mailchimp claims Email Marketing and the models back it: #2 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Mailchimp. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · If you could pick one
Share of Mailchimp's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Mailchimp vs Klaviyo
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in Email Marketing: the whole category or specific brands. Free, unsubscribe anytime.