Thunderdome B2B SaaS AI Visibility Index

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September 2026 snapshot · 72 AI answers Contested

E-signature & Contracts: AI Visibility Ranking

Electronic signature and contract lifecycle management software. Right now, DocuSign is the brand AI assistants recommend most, with a Visibility Score of 73 and the #1 spot in 64% of answers. Head-to-head: DocuSign vs PandaDoc →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

DocuSign leads, but PandaDoc is breathing down its neck.

DocuSign converts its mentions into first picks at a 64% rate, which is where its real advantage sits, but PandaDoc appears in 88% of answers, the highest mention rate in the category, keeping the gap between their overall scores to just 4 points. Gemini is the one model where PandaDoc actually pulls ahead of DocuSign, which means the category leader has a platform-specific blind spot worth watching. Dropbox Sign and Adobe Acrobat Sign cluster tightly in the mid-50s but almost never get the first pick, so their presence is more about being named than being chosen.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Trend (3 mo) Mention rate Avg. position #1 pick rate Models
1 DocuSign
73
±2.7
Jul 2026: 71.7 · Aug 2026: 73.6 · Sep 2026: 72.5 flat 76% 1.5 64% ChatGPT #1 Claude #1 Gemini #2
2 PandaDoc
69
±3.4
Jul 2026: 68.5 · Aug 2026: 69 · Sep 2026: 68.8 flat 88% 3.1 21% ChatGPT #2 Claude #2 Gemini #1
3 Dropbox Sign
56
±3.1
Jul 2026: 58.7 · Aug 2026: 52.4 · Sep 2026: 55.7 flat 72% 3.3 4% ChatGPT #3 Claude #4 Gemini #4
4 Adobe Acrobat Sign
54
±3.5
Jul 2026: 48.5 · Aug 2026: 50.3 · Sep 2026: 54.4 flat 69% 3.2 0% ChatGPT #4 Claude #3 Gemini #3
5 SignNow
34
±6.2
Jul 2026: 29 · Aug 2026: 32.2 · Sep 2026: 34.3 flat 50% 4.1 3% ChatGPT #5 Claude #5 Gemini #5
6 SignWell
17
±5.3
Jul 2026: 16.4 · Aug 2026: 15.7 · Sep 2026: 16.8 flat 25% 4.3 4% ChatGPT #6 Claude #9 Gemini #8
7 Ironclad
16
±2.6
Jul 2026: 19.2 · Aug 2026: 17.4 · Sep 2026: 16 flat 25% 4.6 0% ChatGPT #11 Claude #6 Gemini #7
8 Zoho Sign
15
±3.7
Jul 2026: 18.8 · Aug 2026: 15.6 · Sep 2026: 15.4 flat 28% 5.5 0% ChatGPT #7 Claude #11 Gemini #6
9 Proposify
10
±2.1
Jul 2026: 10.4 · Aug 2026: 11.5 · Sep 2026: 9.9 flat 13% 3.1 0% ChatGPT #8 Claude #8 Gemini #12
10 Icertis
9
±2.8
Jul 2026: 7.8 · Aug 2026: 7.5 · Sep 2026: 8.9 flat 18% 6.1 0% ChatGPT #9 Claude #10 Gemini #13
11 HubSpot
8
±2.5
Jul 2026: 8.5 · Aug 2026: 7.2 · Sep 2026: 7.6 flat 11% 4.1 0% ChatGPT #12 Claude Gemini #9
12 Docuseal
6
±2
Jul 2026: 7.5 · Aug 2026: 6 · Sep 2026: 5.7 flat 8% 4.2 3% ChatGPT Claude #7 Gemini
13 Qwilr
6
±2.8
Jul 2026: 2.1 · Aug 2026: 2.1 · Sep 2026: 5.6 flat 8% 4.3 0% ChatGPT #10 Claude #14 Gemini #14
14 HoneyBook
5
±2.1
Jul 2026: 5.4 · Aug 2026: 5.4 · Sep 2026: 5.4 flat 7% 3.2 0% ChatGPT Claude #12 Gemini #10
15 Documenso
5
±2.4
Jul 2026: 3.5 · Aug 2026: 5 · Sep 2026: 5.1 flat 10% 5.7 0% ChatGPT #13 Claude #13 Gemini #11

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: OneSpan Sign (4.6), Better Proposals (4.2), OneSpan (4), Signaturely (3.9), Conga (3.9). 58 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 28/100: the share of this category's recommendation weight not held by the leader.

Compare brands in E-signature & Contracts head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation DocuSign PandaDoc Dropbox Sign Adobe Acrobat Sign SignNow SignWell Ironclad Zoho Sign Proposify Icertis

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 12 Position in the answer · 1 = the first product recommended DocuSign PandaDoc Dropbox Sign Adobe Acrobat Sign SignNow SignWell Ironclad Zoho Sign Proposify Icertis

What each model recommends first

ChatGPT

gpt-5.4

1 DocuSign
76
2 PandaDoc
68
3 Dropbox Sign
67
4 Adobe Acrobat Sign
60
5 SignNow
28

Claude

claude-sonnet-4-6

1 DocuSign
77
2 PandaDoc
67
3 Adobe Acrobat Sign
55
4 Dropbox Sign
53
5 SignNow
40

Gemini

gemini-3-flash-preview

1 PandaDoc
71
2 DocuSign
64
3 Adobe Acrobat Sign
48
4 Dropbox Sign
47
5 SignNow
35

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best e-signature software? See who wins it →
  2. Use-case fit
    We need to send and sign sales contracts and NDAs. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top e-signature and contract management platforms in 2026? See who wins it →
  4. Startup & small team
    Which e-signature tool is best for a small business on a budget? See who wins it →
  5. Enterprise pick
    Which e-signature and contract platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want proposals, quotes, and signatures in one workflow. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one e-signature platform, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best alternative to the big-name e-signature tools? See who wins it →