WordPress: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about website builders, WordPress ranks #2 of 15, a Visibility Score of 54 in Website Builders (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Strong in broad searches, fading fast when context gets specific.
Where it wins. In Website Builders, WordPress lands a 75% mention rate and holds the number two rank across 15 competitors, making it a near-automatic reference for general purchase questions.
Where it loses. In Publishing and Newsletters it drops to rank five with a 42% mention rate, and AI models skip it entirely when prompts involve use-case fit, startups, or budget comparisons, where Ghost, Substack, and Beehiiv fill the gap instead.
AI-generated analysis of the July 2026 measurements.
WordPress claims Website Builders and the models back it: #2 of 15 there.
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention WordPress. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of WordPress's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Share of each theme's answers that mention WordPress. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team · Budget & alternatives
Share of WordPress's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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