WordPress: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about website builders, WordPress ranks #2 of 15, a Visibility Score of 57 in Website Builders (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Broad reach, shallow authority: present everywhere, owned nowhere.
Where it wins. In Website Builders, WordPress holds rank 2 of 15 with a 79% mention rate, meaning the models almost always include it when someone asks where to start. That near-universal mention is real currency.
Where it loses. Publishing is where the breadth collapses: a 46% mention rate and a first-pick rate of only 5.6% signal that Ghost, Substack, and Beehiiv are eating the specific-use-case conversation, and WordPress gets cut entirely when buyers frame the question around startup teams or use-case fit.
AI-generated analysis of the September 2026 measurements.
WordPress claims Website Builders and the models back it: #2 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention WordPress. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of WordPress's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention WordPress. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team
Share of WordPress's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: WordPress vs Webflow
Scores are measured from real AI answers, refreshed monthly. Methodology.
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