Thunderdome B2B SaaS AI Visibility Index

← Marketing Automation ranking

Best overall · Prompt 1 of 8 · September 2026

A real buyer question from the September 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best marketing automation platform for a B2B company?”

ChatGPT answered 3× this snapshot

…automation needs are. Short answer For most B2B companies, the top contenders are: HubSpot Marketing Hub — best all-around for ease of use and alignment with sales Marketo Engage — best for complex, enterprise-grade B2B automation Pardot / Marketing Cloud Account Engagement — best if you’re deeply invested in Salesforce ActiveCampaign — best value for smaller B2B teams Apollo / Customer.io / Ortto / Iterable —…

Named across its answers: 1. HubSpot2. Marketo3. Pardot4. ActiveCampaign5. Eloqua

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

HubSpot is the uncontested winner here, earning the top slot in all 9 answers across every model with no variation whatsoever. ActiveCampaign holds a solid second-place presence but never once leads, making it a consistent supporting mention rather than a real contender for the pole position.

AI-generated read of the September 2026 measurements.

Who wins this question

Owned Consensus

All three models name HubSpot, Marketo, Pardot and ActiveCampaign on this question.

ChatGPTClaudeGemini mentioned · first · avg. pos
HubSpot 111111111 9/9 · 9× first · #1
Marketo 222222333 9/9 · never first · #2.3
ActiveCampaign 444444444 9/9 · never first · #4
Pardot 3333332 7/9 · never first · #2.9
Salesforce Marketing Cloud 2 1/9 · never first · #2
Salesforce Account Engagement 2 1/9 · never first · #2
Eloqua 5 1/9 · never first · #5
6sense 5 1/9 · never first · #5
Oracle Eloqua 5 1/9 · never first · #5
Mailchimp 5 1/9 · never first · #5
ClickDimensions 6 1/9 · never first · #6

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Never mentioned here: Klaviyo, Brevo, Customer.io, Kit, Braze, Omnisend, MailerLite.

Build variants of this question: the Marketing Automation prompt tree → Next prompt →

Part of the Marketing Automation snapshot: 72 answers across 8 prompts. Full category ranking · Compare brands head-to-head · Methodology.