Best overall · Prompt 1 of 8 · July 2026

A real buyer question from the July 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best platform for a company blog and newsletter?”

ChatGPT answered 3× this snapshot

Short answer: there isn’t a single “best”—it depends on whether you care more about growth, ownership, or ease. Here’s the honest breakdown: If you want fast growth and built-in distribution Substack or Beehiiv Substack is dead simple and has a strong discovery network. But you don’t really own the audience relationship the way you think you do, and customization is limited. Beehiiv is more business-focused: better…

Named across its answers: 1. Substack2. Beehiiv3. WordPress4. Webflow5. Kit

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Substack leads decisively, appearing in all 9 answers with a first-mention rate of 6 of 9 and an average position of 2.3, while Ghost matches its coverage but trails on priority with a 3.3 average position. Buttondown holds category rank 6 yet earned zero mentions here, which means buyers asking this specific question will never encounter it regardless of its broader standing.

AI-generated read of the July 2026 measurements.

Who wins this question

Owned Consensus

All three models name Substack, Beehiiv, WordPress, Kit, Mailchimp, Ghost and HubSpot on this question.

ChatGPT

Claude

Gemini mentioned · first · avg. pos

Substack 111111645 9/9 · 6× first · #2.3

Beehiiv 222333222 9/9 · never first · #2.3

Ghost 777222111 9/9 · 3× first · #3.3

WordPress 333447333 9/9 · never first · #3.7

Kit 55588544 8/9 · never first · #5.5

Mailchimp 6667745 7/9 · never first · #5.9

HubSpot 89910756 7/9 · never first · #7.7

Webflow 444558 6/9 · never first · #5

Squarespace 66 2/9 · never first · #6

Campaign Monitor 6 1/9 · never first · #6

Sanity 8 1/9 · never first · #8

Contentful 9 1/9 · never first · #9

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Showing the top 12 of 13 brands named at least once. Never mentioned here: Buttondown, Adobe Experience Manager, LinkedIn, MailerLite, SharePoint, Sitecore.