Head-to-head · July 2026 snapshot

HubSpot vs ActiveCampaign

HubSpot dominates; ActiveCampaign survives on three even questions. HubSpot leads every question theme, every model, and lands first 69% of the time versus ActiveCampaign's 1%, a gap driven most sharply by ChatGPT where ActiveCampaign scores only 38 against HubSpot's 89. ActiveCampaign's closest footing is with Claude, where it reaches 62, but even there HubSpot holds a 29-point lead, and ActiveCampaign wins no question outright, only splitting three at even.

	HubSpot	ActiveCampaign
Visibility Score	90	51
Rank in category	#1	#2
Mention rate	97%	72%
#1 pick rate	69%	1%
Avg. position when named	2	4

Who each model prefers

ChatGPT

HubSpot 89

ActiveCampaign 38

Claude

HubSpot 91

ActiveCampaign 62

Gemini

HubSpot 90

ActiveCampaign 52

All three models put HubSpot ahead.

The shape of the fight

Each axis is one of the 8 measured buyer questions; the further out, the more of that question's answers name the brand. Hover an axis for the raw counts. Single-axis gaps ride on 9 answers each, so read the overall shape, not one spike.

HubSpotActiveCampaign

The fight, question by question

Mentions out of 9 answers per question. Click any question for the full transcripts.

Question	HubSpot	ActiveCampaign	Edge
Best overallWhat's the best marketing automation platform for a B2B company?	9	9	even
Use-case fitWe need to set up email nurture campaigns and lead scoring. What software should we use?	9	9	even
Top tools in 2026What are the top marketing automation tools in 2026?	9	7	HubSpot
Startup & small teamWhich marketing automation platform is best for a startup without a big marketing team?	9	9	even
Enterprise pickWhich marketing automation platform should a large enterprise standardize on, considering security, compliance, and scale?	7	0	HubSpot
Feature-led askI want to automate our email marketing and campaign workflows. What do you recommend?	9	8	HubSpot
If you could pick oneIf you had to pick one marketing automation platform, which one and why?	9	5	HubSpot
Budget & alternativesWhat's a good alternative to heavyweight enterprise marketing clouds for a lean team?	9	5	HubSpot

Open this matchup in the compare tool → · HubSpot brand report · ActiveCampaign brand report

Measured from 72 fresh answers collected from the models' production APIs in July 2026; rankings change monthly. Neither brand can pay to appear here or to move the numbers. Full recipe on the methodology page.