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Brand report · July 2026

HoneyBook: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about coaching & development platforms, HoneyBook ranks #11 of 15, a Visibility Score of 11 in Coaching & Development Platforms (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees HoneyBook

Occasionally mentioned, never chosen first, absent from buying decisions.

Where it wins. Coaching & Development is the stronger category, with a 17% mention rate and a feature-led prompt theme pulling it into conversations competitors dominate.

Where it loses. HoneyBook earns zero first-pick selections across both categories and is missing from seven high-intent prompt themes in E-signature, meaning buyers who ask 'what should I use' almost never land on it.

AI-generated analysis of the July 2026 measurements.

Gap

How HoneyBook positions itself vs how AI ranks it

HoneyBook's homepage sells it as CRM. Ask the models that question and they name HubSpot, Salesforce and Pipedrive, not HoneyBook.

The pitch

"the AI-powered CRM for small businesses"

Positions in CRM

Targets Small business

What AI actually says

Strongest #11 · Coaching & Development Platforms

In CRM Not named. HubSpot, Salesforce and Pipedrive lead

The segments it claims, measured

ICP · Small business · CRM Not cited (HubSpot wins it)

Why, and what closes it. Models recommend what the web says about a brand, not what its homepage asserts. That is a content and coverage gap, not a product one. Earned mentions and clearer positioning can move it.

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Coaching & Development Platforms · #11 of 15

11 / 100 first snapshot (July 2026)

17%

mention rate (72 answers)

5

avg. position

0%

first pick

3%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

2

Claude

15

Gemini

15

Prompt themes HoneyBook would want to own

Share of each theme's answers that mention HoneyBook. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Feature-led ask

8/9

If you could pick one

4/9

0/9

0/9

0/9

0/9

0/9

Budget & alternatives

0/9

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Budget & alternatives

Most co-mentioned competitors

Paperbell

92%

Dubsado

92%

Practice

75%

Calendly

67%

CoachAccountable

67%

Kajabi

50%

Share of HoneyBook's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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HoneyBook: AI Visibility Report

How AI sees HoneyBook

How HoneyBook positions itself vs how AI ranks it

Coaching & Development Platforms · #11 of 15

E-signature & Contracts · #13 of 15

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