Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Webflow Webflow: AI Visibility Report

webflow.com ↗

When buyers ask ChatGPT, Claude, and Gemini about website builders, Webflow ranks #1 of 15, a Visibility Score of 64 in Website Builders (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Webflow

Dominant in one category, invisible in the other.

Where it wins. In Website Builders, Webflow sits at rank 1 with a 79% mention rate, and AI models name it first in roughly 3 out of 10 prompts, a level of ownership rare across the full index.

Where it loses. In Publishing and Newsletters, Webflow lands at rank 13 with an 11% mention rate and zero first picks, and the models simply skip it across six of the major prompt themes, including use-case fit and startup recommendations.

AI-generated analysis of the September 2026 measurements.

On message

How Webflow positions itself vs how AI ranks it

Webflow claims Website Builders and the models back it: #1 of 15 there.

The pitch

"The agentic web platform for modern businesses"

Positions in Website Builders
Targets Enterprise
What AI actually says
In Website Builders #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Website Builders · #1 of 15

64 / 100 flat vs last month
79%
mention rate (72 answers)
3
avg. position
29%
first pick
13%
share of voice
65.8Jul 2026Jul 2026: 65.865Aug 2026Aug 2026: 6563.5Sep 2026Sep 2026: 63.5
ChatGPT
67
Claude
70
Gemini
54

How the models portray Webflow

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

74% 18% 9%
endorsed · 95% band 61–83% listed caveated graded across 57 mentions in Website Builders answers
Prompt themes Webflow would want to own

Share of each theme's answers that mention Webflow. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Use-case fit
9/9 · #1×6
Startup & small team
9/9 · #1×5
Feature-led ask
9/9 · #1×4
If you could pick one
7/9 · #1×6
Most co-mentioned competitors

Share of Webflow's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

WordPress
81%
Squarespace
63%
Wix
61%
Shopify
60%
Framer
53%
Carrd
18%

Head-to-head: Webflow vs WordPress

Scores are measured from real AI answers, refreshed monthly. Methodology.

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