Thunderdome B2B SaaS AI Visibility Index

← Publishing & Newsletters ranking

Budget & alternatives · Prompt 8 of 8 · July 2026

A real buyer question from the July 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best alternative to the big newsletter platforms?”

ChatGPT answered 3× this snapshot

If you mean alternatives to Substack / Mailchimp / ConvertKit, the “best” one depends on what you care about most (ownership, price, growth tools, or simplicity). Here’s a quick breakdown of strong options that people are actually switching to right now: If you want full ownership + control Ghost is the standout. It’s open-source, you can self-host or use their managed service, and you own your audience + data. It…

Named across its answers: 1. Ghost2. Buttondown3. Beehiiv4. MailerLite5. Sendy

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Ghost dominates cleanly, appearing in all 9 answers with an average position of 1.4 and leading 6 times, while Buttondown matches its mention rate but never once takes the top slot. The absence of WordPress, Mailchimp, and Medium from every answer shows AI models are steering budget-conscious buyers toward indie-native tools, which matters for any brand assuming category rank translates to AI visibility.

AI-generated read of the July 2026 measurements.

Who wins this question

Owned Consensus

All three models name Ghost, Buttondown, Beehiiv and Kit on this question.

ChatGPTClaudeGemini mentioned · first · avg. pos
Ghost 111321112 9/9 · 6× first · #1.4
Buttondown 232644324 9/9 · never first · #3.3
Beehiiv 5251121 7/9 · 3× first · #2.4
Kit 4433245 7/9 · never first · #3.6
MailerLite 4333 4/9 · never first · #3.3
Listmonk 3775 4/9 · never first · #5.5
Sendy 575 3/9 · never first · #5.7
Brevo 854 3/9 · never first · #5.7
Loops 65 2/9 · never first · #5.5
EmailOctopus 69 2/9 · never first · #7.5
Substack 2 1/9 · never first · #2
Mautic 4 1/9 · never first · #4

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Showing the top 12 of 16 brands named at least once. Never mentioned here: WordPress, Mailchimp, Adobe Experience Manager, Medium, Webflow, Contentful, LinkedIn, SharePoint, Sitecore.

Build variants of this question: the Publishing & Newsletters prompt tree → ← Previous prompt

Part of the Publishing & Newsletters snapshot: 72 answers across 8 prompts. Full category ranking · Compare brands head-to-head · Methodology.