Platforms for building and hosting marketing sites without heavy engineering. Right now, Webflow is the brand AI assistants recommend most, with a Visibility Score of 66 and the #1 spot in 26% of answers. Head-to-head: Webflow vs WordPress →
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Webflow leads clearly, but three brands cluster too close to call.
Webflow sits apart with an 86% mention rate and the highest first-pick share at 26%, but WordPress, Wix, and Squarespace are separated by less than 2 points in overall score. Shopify looks out of place here: a 54% mention rate and zero first picks suggest AI models treat it as an afterthought in website builder conversations. The most telling tension is Claude's rankings, where it scores WordPress second-highest at 64 while scoring Wix a full 16 points lower than ChatGPT does, signaling real model-level disagreement about who owns the mid-market.
AI-generated analysis of the July 2026 measurements.
| # | Brand | Visibility Score | Mention rate | Avg. position | #1 pick rate | Models |
|---|---|---|---|---|---|---|
| 1 | | ±3.7 | 86% | 3 | 26% | ChatGPT #1 Claude #1 Gemini #1 |
| 2 | | ±5.1 | 75% | 4 | 15% | ChatGPT #3 Claude #2 Gemini #6 |
| 3 | | ±1.7 | 63% | 3 | 24% | ChatGPT #2 Claude #4 Gemini #2 |
| 4 | | ±3.6 | 63% | 3 | 10% | ChatGPT #4 Claude #3 Gemini #4 |
| 5 | | ±2.7 | 54% | 4 | 0% | ChatGPT #6 Claude #5 Gemini #3 |
| 6 | | ±4 | 46% | 4 | 6% | ChatGPT #5 Claude #6 Gemini #5 |
| 7 | | ±2.9 | 26% | 4 | 0% | ChatGPT #7 Claude #7 Gemini #7 |
| 8 | | ±2.6 | 22% | 4 | 4% | ChatGPT #8 Claude #8 Gemini #12 |
| 9 | Adobe Experience Manager | ±0 | 13% | 1 | 13% | ChatGPT #9 Claude #9 Gemini #8 |
| 10 | | ±1.2 | 13% | 3 | 1% | ChatGPT #12 Claude #11 Gemini #9 |
| 11 | | ±1.6 | 10% | 2 | 0% | ChatGPT #10 Claude #10 Gemini #15 |
| 12 | | ±0.4 | 8% | 3 | 0% | ChatGPT Claude #12 Gemini #10 |
| 13 | | ±3.3 | 8% | 4 | 0% | ChatGPT #14 Claude #13 Gemini #13 |
| 14 | | ±3.2 | 10% | 5 | 0% | ChatGPT #13 Claude #14 Gemini #11 |
| 15 | | ±2.5 | 10% | 6 | 0% | ChatGPT #11 Claude #15 Gemini #14 |
The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.
Just below the cutoff: Instapage (4.6), HubSpot (4.3), GoDaddy (4.3), Ghost (4), Leadpages (3.9). 57 brands were scored in this category; the leaderboard shows the top 15.
Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.
Openness 34/100: the share of this category's recommendation weight not held by the leader.
Compare brands in Website Builders head-to-head → · Explore the prompt tree →
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Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.
When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.
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Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.