September 2026 snapshot · 72 AI answers Leader emerging

Website Builders: AI Visibility Ranking

Platforms for building and hosting marketing sites without heavy engineering. Right now, Webflow is the brand AI assistants recommend most, with a Visibility Score of 64 and the #1 spot in 29% of answers. Head-to-head: Webflow vs WordPress →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Webflow and WordPress are nearly tied, everyone else scrambling.

Webflow's 7-point lead over WordPress is thin enough that a single model's preferences could flip the top spot, and Wix actually edges out WordPress on first-pick rate at 19% versus 13%. Claude is doing more work than any other model to differentiate the pack, pushing both Webflow and WordPress noticeably higher than Gemini does while dragging Shopify to its weakest score of 32. Shopify's zero first-pick rate across 72 answers is the starkest signal here: it shows up but never wins the room.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (3 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	Webflow	64 ±3.4	flat	79%	3.0	29%	ChatGPT #1 Claude #1 Gemini #1
2	WordPress	57 ±4.5	flat	79%	3.8	13%	ChatGPT #2 Claude #2 Gemini #3
3	Wix	50 ±3.6	flat	58%	2.4	19%	ChatGPT #3 Claude #4 Gemini #2
4	Squarespace	50 ±4.2	flat	60%	2.7	11%	ChatGPT #4 Claude #3 Gemini #5
5	Shopify	40 ±3.2	flat	57%	4.0	0%	ChatGPT #5 Claude #5 Gemini #6
6	Framer	30 ±3.4	flat	43%	4.1	8%	ChatGPT #7 Claude #6 Gemini #4
7	Contentful	18 ±2.6	flat	24%	3.2	3%	ChatGPT #6 Claude #7 Gemini #7
8	Sanity	13 ±3.9	flat	15%	2.4	6%	ChatGPT #8 Claude #8 Gemini #12
9	Adobe Experience Manager	12 ±0.5	flat	13%	1.2	11%	ChatGPT #9 Claude #9 Gemini #8
10	Unbounce	11 ±0.3	▲ 1	13%	2.2	0%	ChatGPT #10 Claude #10 Gemini #10
11	Sitecore	9 ±2.2	flat	11%	2.8	0%	ChatGPT #11 Claude #12 Gemini #15
12	Carrd	9 ±3.7	flat	15%	5.4	0%	ChatGPT #13 Claude #11 Gemini #14
13	HubSpot	8 ±0.5	▲ 1	13%	4.4	0%	ChatGPT #12 Claude #13 Gemini #13
14	Hostinger	7 ±1.8	flat	14%	6.0	0%	ChatGPT #14 Claude #15 Gemini #11
15	Drupal	6 ±2.5	flat	8%	3.5	0%	ChatGPT #15 Claude #14 Gemini #9

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Acquia (6.3), GoDaddy (4.2), Elementor (4), Strapi (3.9), Optimizely (3.6). 53 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 37/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Website Builders head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.