Thunderdome B2B SaaS AI Visibility Index

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July 2026 snapshot · 72 AI answers Leader emerging

Website Builders: AI Visibility Ranking

Platforms for building and hosting marketing sites without heavy engineering. Right now, Webflow is the brand AI assistants recommend most, with a Visibility Score of 66 and the #1 spot in 26% of answers. Head-to-head: Webflow vs WordPress →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Webflow leads clearly, but three brands cluster too close to call.

Webflow sits apart with an 86% mention rate and the highest first-pick share at 26%, but WordPress, Wix, and Squarespace are separated by less than 2 points in overall score. Shopify looks out of place here: a 54% mention rate and zero first picks suggest AI models treat it as an afterthought in website builder conversations. The most telling tension is Claude's rankings, where it scores WordPress second-highest at 64 while scoring Wix a full 16 points lower than ChatGPT does, signaling real model-level disagreement about who owns the mid-market.

AI-generated analysis of the July 2026 measurements.

# Brand Visibility Score Mention rate Avg. position #1 pick rate Models
1 Webflow
66
±3.7
86% 3 26% ChatGPT #1 Claude #1 Gemini #1
2 WordPress
54
±5.1
75% 4 15% ChatGPT #3 Claude #2 Gemini #6
3 Wix
53
±1.7
63% 3 24% ChatGPT #2 Claude #4 Gemini #2
4 Squarespace
52
±3.6
63% 3 10% ChatGPT #4 Claude #3 Gemini #4
5 Shopify
39
±2.7
54% 4 0% ChatGPT #6 Claude #5 Gemini #3
6 Framer
34
±4
46% 4 6% ChatGPT #5 Claude #6 Gemini #5
7 Contentful
19
±2.9
26% 4 0% ChatGPT #7 Claude #7 Gemini #7
8 Sanity
15
±2.6
22% 4 4% ChatGPT #8 Claude #8 Gemini #12
9 Adobe Experience Manager
13
±0
13% 1 13% ChatGPT #9 Claude #9 Gemini #8
10 Unbounce
10
±1.2
13% 3 1% ChatGPT #12 Claude #11 Gemini #9
11 Sitecore
8
±1.6
10% 2 0% ChatGPT #10 Claude #10 Gemini #15
12 Drupal
7
±0.4
8% 3 0% ChatGPT Claude #12 Gemini #10
13 Acquia
6
±3.3
8% 4 0% ChatGPT #14 Claude #13 Gemini #13
14 Carrd
5
±3.2
10% 5 0% ChatGPT #13 Claude #14 Gemini #11
15 Hostinger
5
±2.5
10% 6 0% ChatGPT #11 Claude #15 Gemini #14

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Instapage (4.6), HubSpot (4.3), GoDaddy (4.3), Ghost (4), Leadpages (3.9). 57 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 34/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Website Builders head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Webflow WordPress Wix Squarespace Shopify Framer Contentful Sanity Adobe Experience Manager Unbounce

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 Position in the answer · 1 = the first product recommended Webflow WordPress Wix Squarespace Shopify Framer Contentful Sanity Adobe Experience Manager Unbounce

What each model recommends first

ChatGPT

gpt-5.3-chat-latest

1 Webflow
70
2 Wix
58
3 WordPress
54
4 Squarespace
48
5 Framer
31

Claude

claude-sonnet-4-6

1 Webflow
69
2 WordPress
64
3 Squarespace
59
4 Wix
48
5 Shopify
40

Gemini

gemini-3-flash-preview

1 Webflow
58
2 Wix
54
3 Shopify
48
4 Squarespace
48
5 Framer
46

The questions we asked

Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best website builder for a business site? See who wins it →
  2. Use-case fit
    Our marketing team needs to ship landing pages without engineers. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top website builders in 2026? See who wins it →
  4. Startup & small team
    Which website builder is best for a startup launching its first site? See who wins it →
  5. Enterprise pick
    Which website platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want design freedom plus a CMS for our blog. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one website builder, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best website builder for SEO? See who wins it →