What the models believe each brand is
The index measures which brands ChatGPT, Claude, and Gemini name unprompted. The lab goes deeper for enrolled subjects: aided recommendation verdicts, forced-choice runs against named competitors, and grounded citation audits of whose content the models actually read. Every number re-measures monthly. Methodology →
Braintrust measured Sep 25, 2026 The enterprise platform for building reliable AI products story has not landed: the models' top label is still prompt-testing and evals tool (70%), the target label reaches 1%.
Close measured Sep 27, 2026 The AI-powered sales CRM with an autonomous AI teammate story has not landed: the models' top label is still SMB sales CRM with a built-in dialer (98%), the target label reaches 1%.
Klaviyo measured Sep 21, 2026 The B2C CRM built on customer data story has not landed: the models' top label is still marketing automation platform (90%), the target label reaches 2%.
Lattice measured Sep 21, 2026 The all-in-one people platform (HRIS, payroll, performance) story has not landed: the models' top label is still talent management suite (47%), the target label reaches 18%.
Linear measured Sep 25, 2026 The the system for modern product development story has not landed: the models' top label is still sleek issue tracker for startup engineering teams (98%), the target label reaches 0%.
Retool measured Sep 20, 2026 The AI app generation platform story has not landed: the models' top label is still drag-and-drop / low-code builder (97%), the target label reaches 3%.
Zendesk measured Sep 22, 2026 The AI-powered resolution platform for customer service story has not landed: the models' top label is still omnichannel customer experience suite (72%), the target label reaches 11%.
Subjects are enrolled by the operator and measured with the same battery, so labs are comparable brand to brand. Lab answers never touch the Visibility Score.