Brand report · September 2026

ActiveCampaign: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about marketing automation, ActiveCampaign ranks #2 of 15, a Visibility Score of 57 in Marketing Automation (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees ActiveCampaign

Strong in automation, thin everywhere else, first pick nowhere.

Where it wins. ActiveCampaign holds rank 2 of 15 in Marketing Automation with a 79% mention rate, making it one of the most reliably surfaced tools in that category across all three AI models. That is real reach in a competitive field.

Where it loses. In Email Marketing it falls to rank 6 with a 37% mention rate, and the AI models never frame it as the answer for startups, budget shoppers, or enterprise buyers, meaning it occupies a narrow middle position where it collects mentions without converting them into first-pick recommendations.

AI-generated analysis of the September 2026 measurements.

On message

How ActiveCampaign positions itself vs how AI ranks it

ActiveCampaign claims Marketing Automation and the models back it: #2 of 15 there.

The pitch

"Go beyond marketing automation with ActiveCampaign's autonomous marketing platform."

Positions in Marketing Automation

What AI actually says

Strongest #2 · Marketing Automation

In Marketing Automation #2 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Marketing Automation · #2 of 15

57 / 100 flat vs last month

79%

mention rate (72 answers)

4

avg. position

0%

first pick

12%

share of voice

ChatGPT

57

Claude

59

Gemini

55

How the models portray ActiveCampaign

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

60% 23% 18%

endorsed · 95% band 47–71% listed caveated graded across 57 mentions in Marketing Automation answers

Prompt themes ActiveCampaign would want to own

Share of each theme's answers that mention ActiveCampaign. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9

9/9

9/9

8/9

8/9

If you could pick one

7/9

Budget & alternatives

7/9

Enterprise pick

0/9

Gaps Enterprise pick

Most co-mentioned competitors

Share of ActiveCampaign's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

HubSpot

98%

Klaviyo

67%

Marketo

60%

Mailchimp

44%

Brevo

32%

Salesforce Marketing Cloud

30%

Head-to-head: ActiveCampaign vs HubSpot

Scores are measured from real AI answers, refreshed monthly. Methodology.

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in Marketing Automation: the whole category or specific brands. Free, unsubscribe anytime.