Brand report · September 2026

Beehiiv: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about publishing & newsletters, Beehiiv ranks #3 of 15, a Visibility Score of 57 in Publishing & Newsletters (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Beehiiv

Strong in newsletters, lost in the broader email crowd.

Where it wins. In Publishing & Newsletters, Beehiiv holds rank 3 with a 68% mention rate and a 16.7% first-pick share, meaning the AI models genuinely recommend it as a lead option for newsletter builders. That first-pick rate is the real signal that it has earned a distinct identity in that category.

Where it loses. In Email Marketing it ranks 8th with a 29% mention rate and a first-pick rate of just 1.4%, and it fails to surface at all when buyers ask about best overall fit, startup teams, or use-case specifics. The breadth into email marketing is not translating into any meaningful pull.

AI-generated analysis of the September 2026 measurements.

On message

How Beehiiv positions itself vs how AI ranks it

Beehiiv claims Publishing & Newsletters and the models back it: #3 of 15 there.

The pitch

"NEWSLETTERS. PODCASTS. COMMUNITY. ONE PLATFORM."

Positions in Publishing & Newsletters

What AI actually says

Strongest #3 · Publishing & Newsletters

In Publishing & Newsletters #3 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Publishing & Newsletters · #3 of 15

57 / 100 flat vs last month

68%

mention rate (72 answers)

3

avg. position

17%

first pick

12%

share of voice

ChatGPT

58

Claude

56

Gemini

56

How the models portray Beehiiv

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

65% 20% 14%

endorsed · 95% band 51–77% listed caveated graded across 49 mentions in Publishing & Newsletters answers

Prompt themes Beehiiv would want to own

Share of each theme's answers that mention Beehiiv. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9

9/9

9/9 · #1×6

9/9 · #1×4

7/9

Budget & alternatives

5/9 · #1×2

If you could pick one

1/9

Enterprise pick

0/9

Gaps Enterprise pick

Most co-mentioned competitors

Share of Beehiiv's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Substack

84%

Ghost

82%

Kit

76%

Mailchimp

45%

WordPress

41%

Buttondown

22%

Head-to-head: Beehiiv vs Substack

Scores are measured from real AI answers, refreshed monthly. Methodology.

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