July 2026 snapshot · 72 AI answers Contested

Publishing & Newsletters: AI Visibility Ranking

Platforms for publishing content and running newsletters. Right now, Ghost is the brand AI assistants recommend most, with a Visibility Score of 63 and the #1 spot in 26% of answers. Head-to-head: Ghost vs Substack →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Ghost leads on volume, Substack wins the first-pick battle.

Ghost gets mentioned most often at 76% of answers, but Substack is named first 44% of the time against Ghost's 26%, meaning Substack carries more weight when the models have to commit to a single recommendation. Beehiiv matches Substack's mention rate almost exactly yet earns first-pick status only 11% of the time, suggesting the models treat it as a credible alternative rather than a default. Kit and WordPress fall into a different tier entirely, with scores in the mid-30s and no consistent pattern of leading any model's response.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	Ghost	63 ±5.1	76%	3	26%	ChatGPT #3 Claude #2 Gemini #1
2	Substack	61 ±2.7	68%	2	44%	ChatGPT #1 Claude #1 Gemini #3
3	Beehiiv	58 ±4.7	68%	3	11%	ChatGPT #2 Claude #3 Gemini #2
4	Kit	36 ±3.8	56%	5	0%	ChatGPT #4 Claude #5 Gemini #4
5	WordPress	34 ±4.3	42%	3	6%	ChatGPT #5 Claude #4 Gemini #5
6	Buttondown	15 ±1.7	22%	4	0%	ChatGPT #7 Claude #10 Gemini #6
7	Mailchimp	11 ±3.8	21%	6	0%	ChatGPT #10 Claude #6 Gemini #12
8	Adobe Experience Manager	10 ±2.4	11%	2	8%	ChatGPT #9 Claude #12 Gemini #7
9	Medium	10 ±4.2	17%	5	0%	ChatGPT #8 Claude #8 Gemini #10
10	Webflow	9 ±3.4	17%	6	0%	ChatGPT #6 Claude #7 Gemini #13
11	Contentful	9 ±2.5	13%	4	0%	ChatGPT #12 Claude #13 Gemini #9
12	LinkedIn	8 ±3.9	14%	6	0%	ChatGPT #15 Claude #11 Gemini #8
13	MailerLite	6 ±3.6	8%	4	0%	ChatGPT #11 Claude Gemini #11
14	SharePoint	5 ±2	7%	4	0%	ChatGPT #14 Claude #9 Gemini
15	Sitecore	4 ±2.3	6%	4	0%	ChatGPT #13 Claude #14 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Squarespace (3.3), HubSpot (3.2), Listmonk (3.1), Yoast SEO (2.9), RankMath (2.8). 63 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 37/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Publishing & Newsletters head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.