Thunderdome B2B SaaS AI Visibility Index

← Sales Engagement & Outbound ranking

Brand report · September 2026

Apollo.io Apollo.io: AI Visibility Report

apollo.io ↗

When buyers ask ChatGPT, Claude, and Gemini about sales engagement & outbound, Apollo.io ranks #1 of 15, a Visibility Score of 79 in Sales Engagement & Outbound .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Apollo.io

Apollo owns Sales Engagement outright, full stop.

Where it wins. A 91.7% mention rate paired with a 38% first-pick rate means AI models do not hedge when recommending Apollo for outbound, they lead with it. That combination is rare enough to signal genuine category ownership rather than a crowded shortlist appearance.

Where it loses. The index only measured one category, so there is no data on whether Apollo holds similar ground in adjacent use cases like revenue intelligence or CRM. Within this single category the co-mentions with Salesloft, Outreach, and Instantly confirm buyers still see alternatives worth considering.

AI-generated analysis of the September 2026 measurements.

On message

How Apollo.io positions itself vs how AI ranks it

Apollo.io claims Sales Engagement & Outbound and the models back it: #1 of 15 there.

The pitch

"The AI sales platform for smarter, faster revenue growth"

What AI actually says
In Sales Engagement & Outbound #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Sales Engagement & Outbound · #1 of 15

79 / 100 flat vs last month
92%
mention rate (72 answers)
2
avg. position
38%
first pick
13%
share of voice
75.8Jul 2026Jul 2026: 75.875.7Aug 2026Aug 2026: 75.779.3Sep 2026Sep 2026: 79.3
ChatGPT
76
Claude
80
Gemini
82

How the models portray Apollo.io

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

76% 9% 15%
endorsed · 95% band 64–84% listed caveated graded across 66 mentions in Sales Engagement & Outbound answers
Prompt themes Apollo.io would want to own

Share of each theme's answers that mention Apollo.io. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×3
Use-case fit
9/9 · #1×2
Top tools in 2026
9/9 · #1×3
Startup & small team
9/9 · #1×9
Feature-led ask
9/9 · #1×9
If you could pick one
9/9 · #1×1
Most co-mentioned competitors

Share of Apollo.io's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Salesloft
80%
Outreach
70%
Instantly
62%
Lemlist
44%
HubSpot
41%
Smartlead
36%

Head-to-head: Apollo.io vs Salesloft · Apollo.io vs Outreach

Scores are measured from real AI answers, refreshed monthly. Methodology.

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