September 2026 · Issue 3
The Floor Drops Out Under Three Household Names
A single month erased more ground than most brands build in a year, and the losers are not who you would expect.
Every month we re-measure the index and write up what the numbers actually say: the leaders, the tight races, and where the three models disagree. One issue per snapshot, grounded entirely in the published measurements.
September 2026 · Issue 3
A single month erased more ground than most brands build in a year, and the losers are not who you would expect.
August 2026 · Issue 2
Month two of the index surfaces a fault line more actionable than any score: the brands the models recommend are not always the brands that think they own those categories.
July 2026 · Issue 1
A first measurement of 39 software categories reveals that some brands have already locked up the recommendation, and others have left the door wide open.
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