Thunderdome B2B SaaS AI Visibility Index

← Publishing & Newsletters ranking

Brand report · July 2026

Ghost Ghost: AI Visibility Report

ghost.org ↗

When buyers ask ChatGPT, Claude, and Gemini about publishing & newsletters, Ghost ranks #1 of 15, a Visibility Score of 63 in Publishing & Newsletters .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Ghost

Strong default pick, but enterprises aren't even asking about it.

Where it wins. Ghost ranks first in Publishing and Newsletters with a 76% mention rate, and its 'Best overall' prompt theme shows AI treats it as the category default when buyers ask open-ended questions.

Where it loses. It is absent from enterprise-oriented prompt themes entirely, meaning buyers with specific organizational needs are probably landing on competitors instead. Beehiiv, Substack, and Kit show up alongside Ghost often enough to keep the recommendation from feeling exclusive.

AI-generated analysis of the July 2026 measurements.

On message

How Ghost positions itself vs how AI ranks it

Ghost claims Publishing & Newsletters and the models back it: #1 of 15 there.

The pitch

"Turn your audience into a business"

What AI actually says
In Publishing & Newsletters #1 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Publishing & Newsletters · #1 of 15

63 / 100 first snapshot (July 2026)
76%
mention rate (72 answers)
3
avg. position
26%
first pick
13%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
55
Claude
60
Gemini
74
Prompt themes Ghost would want to own

Share of each theme's answers that mention Ghost. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×3
Use-case fit
9/9 · #1×4
Feature-led ask
9/9 · #1×5
Budget & alternatives
9/9 · #1×6
If you could pick one
6/9 · #1×1

Gaps Enterprise pick

Most co-mentioned competitors
Beehiiv
80%
Substack
75%
Kit
65%
WordPress
44%
Buttondown
29%
Mailchimp
25%

Share of Ghost's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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