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Brand report · September 2026
Ghost: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about publishing & newsletters, Ghost ranks #2 of 15, a Visibility Score of 60 in Publishing & Newsletters .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Ghost owns one room but can't quite close the sale.
Where it wins. A 69.4% mention rate in Publishing & Newsletters puts Ghost in nearly 7 out of 10 relevant AI recommendations, and a rank of 2 out of 15 competitors confirms it belongs in the conversation.
Where it loses. First-pick selection sits at 23.6%, meaning Beehiiv, Substack, or Kit is taking the opening slot more often than Ghost is, and its total absence from Enterprise pick themes signals AI models simply do not route organizational buyers its way.
AI-generated analysis of the September 2026 measurements.
Ghost claims Publishing & Newsletters and the models back it: #1 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Ghost. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Enterprise pick
Share of Ghost's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Ghost vs Substack
Scores are measured from real AI answers, refreshed monthly. Methodology.
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