July 2026 snapshot · 72 AI answers Contested

Email Marketing: AI Visibility Ranking

Platforms for newsletters, campaigns, and lifecycle email. Right now, Klaviyo is the brand AI assistants recommend most, with a Visibility Score of 50 and the #1 spot in 24% of answers. Head-to-head: Klaviyo vs Mailchimp →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Klaviyo leads, but Claude's Mailchimp obsession distorts the whole race.

Mailchimp's Claude score of 73 is the most extreme per-model gap in the dataset, single-handedly inflating its overall rank while Gemini scores it at only 23. Klaviyo is the only brand with relatively consistent recognition across all three models, which makes its lead more durable than the raw scores suggest. Kit is quietly present in 54% of answers yet earns a first-pick rate of only 3%, meaning the models know it but rarely trust it enough to lead with it.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	Klaviyo	50 ±3.7	57%	2	24%	ChatGPT #1 Claude #2 Gemini #1
2	Mailchimp	46 ±6.5	53%	2	21%	ChatGPT #2 Claude #1 Gemini #7
3	MailerLite	39 ±5.2	50%	3	11%	ChatGPT #3 Claude #5 Gemini #3
4	Kit	38 ±4.7	54%	4	3%	ChatGPT #5 Claude #4 Gemini #2
5	Brevo	34 ±5.3	47%	4	7%	ChatGPT #4 Claude #3 Gemini #6
6	ActiveCampaign	28 ±3.9	43%	5	1%	ChatGPT #6 Claude #7 Gemini #4
7	Beehiiv	20 ±5.1	26%	3	4%	ChatGPT #7 Claude #9 Gemini #5
8	HubSpot	18 ±0.5	25%	4	4%	ChatGPT #10 Claude #6 Gemini #13
9	Omnisend	15 ±2.6	22%	4	0%	ChatGPT #8 Claude #8 Gemini #8
10	Salesforce Marketing Cloud	14 ±1.5	15%	2	13%	ChatGPT #9 Claude #10 Gemini #9
11	Braze	10 ±1.7	14%	4	0%	ChatGPT #12 Claude #11 Gemini #14
12	Google Workspace	8 ±1.1	8%	2	7%	ChatGPT #11 Claude Gemini #10
13	Microsoft 365	7 ±3.3	8%	2	0%	ChatGPT #14 Claude #14 Gemini #11
14	Substack	7 ±3.2	10%	4	3%	ChatGPT #13 Claude #12 Gemini #15
15	Zoho Mail	7 ±3.3	8%	3	0%	ChatGPT #15 Claude #13 Gemini #12

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Adobe Journey Optimizer (6.1), EmailOctopus (5.6), Drip (5.6), Oracle Eloqua (4.7), Sender (4.2). 50 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 50/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Email Marketing head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.