Thunderdome B2B SaaS AI Visibility Index

← Website Builders ranking

Brand report · September 2026

Framer Framer: AI Visibility Report

framer.com ↗

When buyers ask ChatGPT, Claude, and Gemini about website builders, Framer ranks #6 of 15, a Visibility Score of 30 in Website Builders .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Framer

Framer lives and dies in one category, ranked sixth.

Where it wins. A 43% mention rate in Website Builders means AI models know the product and surface it consistently. That is a real floor of visibility in a 15-tool field.

Where it loses. An 8.3% first-pick rate tells the real story: buyers who ask AI to choose one tool walk away with someone else's name. Framer also drops out entirely when prompts turn to enterprise needs, budget comparisons, or direct head-to-head questions, which are the moments that close deals.

AI-generated analysis of the September 2026 measurements.

On message

How Framer positions itself vs how AI ranks it

Framer claims Website Builders and the models back it: #6 of 15 there.

The pitch

"AI website builder for professional sites"

Positions in Website Builders
What AI actually says
In Website Builders #6 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Website Builders · #6 of 15

30 / 100 flat vs last month
43%
mention rate (72 answers)
4
avg. position
8%
first pick
7%
share of voice
33.5Jul 2026Jul 2026: 33.533.1Aug 2026Aug 2026: 33.129.9Sep 2026Sep 2026: 29.9
ChatGPT
16
Claude
26
Gemini
47

One of the index's bigger model splits: see where the models disagree →

How the models portray Framer

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

68% 23% 10%
endorsed · 95% band 50–81% listed caveated graded across 31 mentions in Website Builders answers
Prompt themes Framer would want to own

Share of each theme's answers that mention Framer. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Startup & small team
9/9 · #1×3
Use-case fit
8/9 · #1×3

Gaps Enterprise pick · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Framer's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Webflow
97%
WordPress
65%
Wix
58%
Squarespace
58%
Shopify
58%
Hostinger
29%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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