July 2026 snapshot · 72 AI answers Locked up

Marketing Automation: AI Visibility Ranking

Platforms for email nurture, lead scoring, and campaign orchestration. Right now, HubSpot is the brand AI assistants recommend most, with a Visibility Score of 90 and the #1 spot in 69% of answers. Head-to-head: HubSpot vs ActiveCampaign →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

HubSpot is the default; everyone else fights for scraps.

HubSpot appears in 97% of answers and wins first pick 69% of the time, making it essentially the reflex answer across all three models with scores clustered tightly between 89 and 91. ActiveCampaign and Marketo sit in a contested middle tier, but ActiveCampaign's score collapses to 38 on ChatGPT while jumping to 62 on Claude, suggesting its AI visibility is fragile and model-dependent rather than genuinely established. Klaviyo shows the same uneven pattern in reverse, scoring 52 on Gemini but only 24 on ChatGPT, which means neither brand has built the kind of consistent cross-model presence that would make them a safe bet for AI-driven discovery.

AI-generated analysis of the July 2026 measurements.

#	Brand	Visibility Score	Mention rate	Avg. position	#1 pick rate	Models
1	HubSpot	90 ±3.1	97%	2	69%	ChatGPT #1 Claude #1 Gemini #1
2	ActiveCampaign	51 ±4.2	72%	4	1%	ChatGPT #4 Claude #2 Gemini #3
3	Marketo	47 ±4.5	57%	3	6%	ChatGPT #2 Claude #3 Gemini #4
4	Klaviyo	41 ±4.5	60%	4	4%	ChatGPT #7 Claude #5 Gemini #2
5	Brevo	27 ±4.8	39%	4	0%	ChatGPT #5 Claude #8 Gemini #6
6	Mailchimp	27 ±5.6	36%	4	11%	ChatGPT #8 Claude #4 Gemini #12
7	Customer.io	24 ±3.5	40%	5	1%	ChatGPT #3 Claude #11 Gemini #8
8	Salesforce Marketing Cloud	24 ±3	28%	3	7%	ChatGPT #6 Claude #7 Gemini #7
9	Pardot	15 ±3.8	21%	4	0%	ChatGPT #10 Claude #6 Gemini #14
10	Oracle Eloqua	12 ±2.8	17%	4	0%	ChatGPT #12 Claude #10 Gemini #9
11	Salesforce	12 ±4.9	15%	4	0%	ChatGPT #13 Claude Gemini #5
12	MailerLite	9 ±4.2	14%	5	0%	ChatGPT #9 Claude Gemini #11
13	Braze	8 ±2.6	17%	6	0%	ChatGPT #15 Claude #12 Gemini #10
14	Kit	8 ±4.1	11%	4	0%	ChatGPT #14 Claude #9 Gemini #13
15	Iterable	5 ±3.3	13%	7	0%	ChatGPT #11 Claude #13 Gemini #15

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Pipedrive (4.4), Adobe Journey Optimizer (3.3), Segment (3.1), Ortto (2.4), Zoho Marketing Plus (2.2). 62 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 10/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Marketing Automation head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.