September 2026 snapshot · 72 AI answers Locked up

Marketing Automation: AI Visibility Ranking

Platforms for email nurture, lead scoring, and campaign orchestration. Right now, HubSpot is the brand AI assistants recommend most, with a Visibility Score of 93 and the #1 spot in 72% of answers. Head-to-head: HubSpot vs ActiveCampaign →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

HubSpot dominates; everyone else is competing for bronze.

HubSpot's 92.5 score leaves ActiveCampaign, the closest competitor, 36 points behind, and no other brand lands a first pick more than 10% of the time. The gap is consistent across all three models, meaning this is not a quirk of one AI's training data. Below HubSpot, the remaining four brands cluster tightly between 28 and 57, essentially trading footnote status with each other.

AI-generated analysis of the September 2026 measurements.

#	Brand	Visibility Score	Trend (3 mo)	Mention rate	Avg. position	#1 pick rate	Models
1	HubSpot	93 ±2.8	flat	99%	1.6	72%	ChatGPT #1 Claude #1 Gemini #1
2	ActiveCampaign	57 ±4.7	flat	79%	3.8	0%	ChatGPT #3 Claude #2 Gemini #2
3	Marketo	50 ±1.9	▲ 5	63%	2.9	7%	ChatGPT #2 Claude #3 Gemini #5
4	Klaviyo	41 ±4.8	flat	58%	3.9	4%	ChatGPT #4 Claude #5 Gemini #3
5	Salesforce Marketing Cloud	33 ±5.1	flat	40%	2.9	6%	ChatGPT #5 Claude #6 Gemini #4
6	Mailchimp	28 ±4.8	flat	40%	4.0	10%	ChatGPT #6 Claude #4 Gemini #12
7	Brevo	19 ±4.5	flat	28%	4.2	0%	ChatGPT #7 Claude #8 Gemini #8
8	Pardot	16 ±4.9	flat	21%	3.1	0%	ChatGPT #8 Claude #7 Gemini #13
9	Customer.io	12 ±3.8	▼ 9	22%	5.7	1%	ChatGPT #9 Claude #11 Gemini #6
10	Oracle Eloqua	10 ±3	flat	17%	4.8	0%	ChatGPT #12 Claude #10 Gemini #9
11	Kit	9 ±3.3	flat	14%	4.7	0%	ChatGPT Claude #9 Gemini #10
12	Braze	7 ±3.1	flat	17%	6.8	0%	ChatGPT #10 Claude Gemini #14
13	Omnisend	5 ±2.6	flat	10%	5.9	0%	ChatGPT #13 Claude Gemini #7
14	MailerLite	4 ±3.5	▼ 5	6%	3.3	0%	ChatGPT #11 Claude Gemini #15
15	Salesforce Account Engagement	4 ±3.5	flat	6%	3.5	0%	ChatGPT Claude Gemini #11

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Iterable (3.5), Pipedrive (3.5), Ortto (2.8), Adobe (2.5), Eloqua (1.9). 64 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 8/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Marketing Automation head-to-head → · Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.