Best CRM for agencies

AI's answer · live, with web access

HubSpot

Owned

93/100 slot score

100% of answers name it

#2 avg. position

+25 ahead of Zoho CRM

HubSpot owns this question outright, appearing in every single answer across all three models with a slot score 25 points clear of the nearest challenger.

Zoho CRM is the closest runner-up at a slot score of 68 and 92% presence, but it averages position 4 against HubSpot's position 2, and it never threatens the top spot in any model. Salesforce and Pipedrive split their model coverage unevenly — Salesforce leans on Gemini and Perplexity while Pipedrive leans on ChatGPT — suggesting neither has locked in a consistent narrative across AI systems. The owned slot status here means any competing CRM needs to do more than show up; it needs to displace a brand the models are already treating as the default answer before the comparison even starts.

AI-generated analysis of the July 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

#	Brand	Slot score	Appears in	Avg. position
1	HubSpot	93	100%	#2
2	Zoho CRM	68	92%	#4
3	Salesforce	52	75%	#5
4	Pipedrive	46	67%	#5
5	NetHunt CRM	44	50%	#3
6	GoHighLevel	37	42%	#2
7	Insightly	26	42%	#6
8	Salesflare	24	25%	#2

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

• "What's the best CRM for a marketing agency managing many clients?"
• "We're a marketing agency juggling a dozen client accounts at once. Which CRM should we use?"

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

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