Best CRM for agencies

AI's answer · live, with web access

HubSpot

Owned

93/100 slot score

100% of answers name it

#2 avg. position

+25 ahead of Zoho CRM

HubSpot owns this question outright, appearing in every single answer across all 12 responses with a slot score of 93.

HubSpot lands in 100% of answers and averages position 2, a gap no other brand comes close to closing. Zoho CRM is the most consistent challenger at 92% presence but sits at average position 4 with a score of 68, which is a meaningful step down. The answers consistently cite HubSpot's combination of full-funnel automation, multi-client workflow management, and marketing depth as the reason it fits agencies specifically rather than just generic sales teams. GoHighLevel is the one notable split: ChatGPT recommends it in all 4 of its answers while Gemini ignores it entirely, suggesting that white-label reselling use cases pull it into some answer sets but not others.

AI-generated analysis of the September 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

#	Brand	Slot score	Appears in	Avg. position
1	HubSpot	93	100%	#2
2	Zoho CRM	68	92%	#4
3	Salesforce	52	75%	#5
4	Pipedrive	46	67%	#5
5	NetHunt CRM	44	50%	#3
6	GoHighLevel	37	42%	#2
7	Insightly	26	42%	#6
8	Salesflare	24	25%	#2

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

• "What's the best CRM for a marketing agency managing many clients?"
• "We're a marketing agency juggling a dozen client accounts at once. Which CRM should we use?"

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

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