Best HubSpot alternative

AI's answer · live, with web access

Zoho CRM

Open

88/100 slot score

92% of answers name it

#2 avg. position

+8 ahead of Pipedrive

Pipedrive is the most consistently recommended HubSpot alternative, appearing in 100% of answers across all three models, though the slot remains open and no brand truly owns the question.

Pipedrive is the only brand with perfect coverage across ChatGPT, Gemini, and Perplexity, but its average position of 3 and slot score of 80 keep it short of dominance. Zoho CRM actually scores higher at 88 and leads on position-weighting, with both models and review sources repeatedly citing its cost advantage and feature breadth as the sharpest reason to leave HubSpot. The slot is graded open, meaning no single brand clears the ownership threshold, which tells any challenger that consistent top-position placement across all three models is still available to win. A brand that can anchor the price-versus-feature argument more forcefully than Zoho currently does has a real path to contesting this question.

AI-generated analysis of the July 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

#	Brand	Slot score	Appears in	Avg. position
1	Zoho CRM	88	92%	#2
2	Pipedrive	80	100%	#3
3	EngageBay	72	92%	#4
4	ActiveCampaign	61	83%	#4
5	Salesforce	58	92%	#5
6	Freshsales	46	67%	#5
7	Brevo	24	50%	#7
8	Monday CRM	19	42%	#8

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

• "What is the best alternative to HubSpot CRM?"
• "We're on HubSpot today but the price keeps climbing on us. Which CRM should we use?"

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

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