Industry · July 2026

Best CRM for nonprofits

AI's answer · live, with web access

Bloomerang

Open

74/100 slot score

92% of answers name it

#3 avg. position

+8 ahead of Little Green Light

Bloomerang leads the nonprofit CRM question with a 92% mention rate and the highest slot score, but no brand truly owns it.

Bloomerang appears in 11 of 12 answers and is consistently cited for donor retention focus and implementation support, showing up across all three models with 4 mentions each from ChatGPT and Gemini. Little Green Light and Givebutter both crack 83% mention rates, and Neon CRM averages the same position 3 as Bloomerang, meaning the field behind the leader is genuinely crowded. The slot is open, which signals that no single brand controls enough of the recommendation weight to make this question settled territory — a content and review strategy that earns consistent top-position citations across ChatGPT, Gemini, and Perplexity simultaneously is the lever that matters most here.

AI-generated analysis of the July 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

#	Brand	Slot score	Appears in	Avg. position
1	Bloomerang	74	92%	#3
2	Little Green Light	66	83%	#4
3	Neon CRM	60	75%	#3
4	Givebutter	56	83%	#5
5	HubSpot	46	67%	#5
6	Virtuous	44	75%	#6
7	DonorPerfect	37	67%	#6
8	Salesforce Nonprofit Cloud	34	50%	#5

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

Other surfaces

Model memory (same assistants, no web access) Salesforce (differs: without the web, the models say Salesforce)

Google AI Mode (the real surface, scraped) Bloomerang then Salesforce, Givebutter

Google AI Overviews (the real surface, scraped) Google shows no AI Overview for this question

The main measurement above is the assistants' real answers with live web access. These rows show the same question on other surfaces: the models' bare memory, and Google's own AI search experiences.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

"What's the best CRM for a nonprofit organization?"
"We're a nonprofit, so pricing and donor management matter a lot to us. Which CRM should we use?"

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

Best CRM for nonprofits

The full field

Other surfaces

How this was measured

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