Best CRM for ecommerce

AI's answer · live, with web access

Klaviyo

Contested

89/100 slot score

100% of answers name it

#2 avg. position

+1 ahead of HubSpot

Klaviyo and HubSpot are locked in a dead heat for the ecommerce CRM question, each appearing in 100% of answers with identical average positions and per-model mention counts.

Both brands appeared in 100% of answers across all three models, each with 4 mentions per model and an average position of 2, producing slot scores of 89 and 88 respectively. Answers consistently framed Klaviyo as the purpose-built DTC pick and HubSpot as the broader platform for brands needing unified marketing, sales, and support, but neither opened enough daylight to claim ownership. The contested status signals that any challenger willing to own a specific ecommerce sub-segment, say B2B wholesale or marketplace sellers, could realistically break into this question at scale.

AI-generated analysis of the July 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

#	Brand	Slot score	Appears in	Avg. position
1	Klaviyo	89	100%	#2
2	HubSpot	88	100%	#2
3	Omnisend	43	58%	#4
4	Drip	33	50%	#5
5	Zoho CRM	32	50%	#5
6	Zoho	25	33%	#4
7	Salesforce	23	42%	#6
8	Nutshell	22	25%	#3

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

• "What's the best CRM for an ecommerce brand?"
• "We're a direct-to-consumer ecommerce brand doing most of our volume on our own store. Which CRM should we use?"

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

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