Thunderdome B2B SaaS AI Visibility Index
Price posture · September 2026

Best CRM for budget

AI's answer · live, with web access
Owned
92/100 slot score
100% of answers name it
#2 avg. position
+32 ahead of Zoho CRM

HubSpot is the runaway answer to budget CRM questions, appearing in every single answer across all twelve responses with an average position of 2.

No other brand comes close to HubSpot's consistency here: a score of 92 against Zoho CRM's 60 represents a 32-point gap, and HubSpot drew mentions from ChatGPT, Gemini, and Perplexity in equal measure across both phrasings of the question. The core reason the answers give is the free tier's genuine usability, specifically unlimited users and contacts with no expiration, which directly addresses the budget constraint in the question. Zoho CRM is the closest challenger at 75% presence but lands at average position 3 and is consistently framed as the best value among paid options rather than the starting point. Freshsales and Pipedrive appear frequently but drift toward positions 3 and 6 respectively, functioning as supporting options rather than primary recommendations.

AI-generated analysis of the September 2026 measurements.

The full field

Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.

# Brand Slot score Appears in Avg. position
1 HubSpot 92 100% #2
2 Zoho CRM 60 75% #3
3 Freshsales 53 67% #3
4 Pipedrive 49 83% #6
5 Less Annoying CRM 42 75% #6
6 Nutshell 31 50% #6
7 EngageBay 21 25% #3
8 Bigin 19 25% #4

Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.

Other surfaces

Model memory (same assistants, no web access) HubSpot (same winner)
Google AI Mode (the real surface, scraped) HubSpot then Zoho CRM, Bigin
Google AI Overviews (the real surface, scraped) HubSpot then Pipedrive, Zoho CRM

The main measurement above is the assistants' real answers with live web access. These rows show the same question on other surfaces: the models' bare memory, and Google's own AI search experiences.

How this was measured

ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:

Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.

More CRM buying questions

Who wins when the question changes:

Budget teams also ask: best customer support software for budget · best project management tool for budget · best no-code-builders for budget · best ai-app-builders for budget

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in CRM: the whole category or specific brands. Free, unsubscribe anytime.

Or watch specific brands: