HubSpot owns the budget CRM question outright, appearing in every one of the 12 answers with an average position of 2 and a slot score 32 points clear of the nearest challenger.
Zoho CRM and Freshsales show up consistently across models but neither cracks a slot score of 61, and Pipedrive and Less Annoying CRM drift to average position 6, limiting their weight despite appearing in 83% and 75% of answers respectively. The reasoning in actual answers keeps returning to HubSpot's free tier as genuinely usable rather than crippled, which is the specific frame budget shoppers apply. ChatGPT, Gemini, and Perplexity each mentioned HubSpot in all 4 of their answers, meaning there is no model-specific gap a competitor can exploit. With slot status confirmed as owned, any brand trying to take this question needs to move the conversation to a sub-question HubSpot's free plan cannot answer, because the general framing is already closed.
AI-generated analysis of the July 2026 measurements.
Every brand recommended for this question, from 12 answers across ChatGPT, Perplexity, and Gemini.
| # | Brand | Slot score | Appears in | Avg. position |
|---|---|---|---|---|
| 1 | | 100% | #2 | |
| 2 | | 75% | #3 | |
| 3 | | 67% | #3 | |
| 4 | | 83% | #6 | |
| 5 | Less Annoying CRM | 75% | #6 | |
| 6 | Nutshell | 50% | #6 | |
| 7 | EngageBay | 25% | #3 | |
| 8 | Bigin | 25% | #4 |
Slot score is position-weighted, 0 to 100: being recommended first counts far more than a trailing mention. "Appears in" is the share of answers naming the brand at all.
The main measurement above is the assistants' real answers with live web access. These rows show the same question on other surfaces: the models' bare memory, and Google's own AI search experiences.
ChatGPT, Perplexity, and Gemini each answered this question in two phrasings, several times each, with live web access and citations: the closest API-reachable version of the real assistant experience (no personalization or account memory, which no vendor can provide). Model-memory answers (no web) are measured separately and shown above as a comparison surface. A brand counts once per answer that recommends it. The exact questions:
Part of the CRM ranking. Method details on the methodology page. Rankings reflect measured AI answers, not paid placement.
Who wins when the question changes:
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