Thunderdome B2B SaaS AI Visibility Index

← Website Builders ranking

Brand report · July 2026

Contentful Contentful: AI Visibility Report

contentful.com ↗

When buyers ask ChatGPT, Claude, and Gemini about website builders, Contentful ranks #7 of 15, a Visibility Score of 19 in Website Builders (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Contentful

Enterprise-only tag limits reach; zero first picks across both categories.

Where it wins. Contentful holds a rank of 7 in Website Builders with a 26% mention rate, and its 'Enterprise pick' theme gives it a consistent, if narrow, foothold among AI models fielding enterprise questions.

Where it loses. It earns no first-pick selections in either category and disappears entirely from budget, startup, and 'if you could pick one' prompts, which is where most purchase decisions actually get shaped. Publishing and Newsletters is particularly weak at a score of 8.9 and a 12% mention rate.

AI-generated analysis of the July 2026 measurements.

Positioning

How Contentful positions itself vs how AI ranks it

The pitch

"Sorry, content chaos — your time's up"

What AI actually says

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Website Builders · #7 of 15

19 / 100 first snapshot (July 2026)
26%
mention rate (72 answers)
4
avg. position
0%
first pick
4%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
25
Claude
17
Gemini
15
Prompt themes Contentful would want to own

Share of each theme's answers that mention Contentful. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Top tools in 2026 · Startup & small team · If you could pick one · Budget & alternatives

Most co-mentioned competitors
Sanity
79%
WordPress
68%
Webflow
63%
Adobe Experience Manager
47%
Sitecore
37%
Framer
32%

Share of Contentful's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in Website Builders: the whole category or specific brands. Free, unsubscribe anytime.

Or watch specific brands: