Contentful: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about website builders, Contentful ranks #7 of 15, a Visibility Score of 18 in Website Builders (and appears in 2 categories of the index).
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Contentful fills out lists but never drives the decision.
Where it wins. In Website Builders it surfaces 23.6% of the time, and the 'Enterprise pick' theme is the one consistent signal across both categories, meaning AI models do recognize it for complex, large-org contexts.
Where it loses. A 0% first-pick rate in Publishing and Newsletters and a rank of 11 out of 15 there exposes how shallow that enterprise recognition runs, it generates a mention without generating a recommendation, and it is invisible across six or more prompt themes in each category.
AI-generated analysis of the September 2026 measurements.
"Sorry, content chaos — your time's up"
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Contentful. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · If you could pick one · Budget & alternatives
Share of Contentful's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
ChatGPT Claude Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Contentful. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives
Share of Contentful's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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