Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Sitecore Sitecore: AI Visibility Report

sitecore.com ↗

When buyers ask ChatGPT, Claude, and Gemini about website builders, Sitecore ranks #11 of 15, a Visibility Score of 9 in Website Builders (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Sitecore

Sitecore lingers near the bottom, never driving a recommendation.

Where it wins. Website Builders is its stronger category, where it reaches rank 11 with an 11% mention rate, landing it at least in the conversation as an enterprise-adjacent name.

Where it loses. Publishing and Newsletters is a near-total failure at rank 15 of 15 with a 5.6% mention rate and zero first picks across both categories, and AI models skip it entirely on every prompt theme except the narrow enterprise framing.

AI-generated analysis of the September 2026 measurements.

Positioning

How Sitecore positions itself vs how AI ranks it

The pitch

"Show up and stand out in AI search"

What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Website Builders · #11 of 15

9 / 100 flat vs last month
11%
mention rate (72 answers)
3
avg. position
0%
first pick
2%
share of voice
8.3Jul 2026Jul 2026: 8.39.4Aug 2026Aug 2026: 9.49.2Sep 2026Sep 2026: 9.2
ChatGPT
11
Claude
10
Gemini
6

How the models portray Sitecore

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

25% 38% 38%
endorsed · 95% band 7–59% listed caveated graded across 8 mentions in Website Builders answers
Prompt themes Sitecore would want to own

Share of each theme's answers that mention Sitecore. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Sitecore's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Adobe Experience Manager
100%
Contentful
100%
Acquia
75%
Drupal
63%
Optimizely
50%
WordPress
50%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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