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Brand report · July 2026
Buttondown: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about publishing & newsletters, Buttondown ranks #6 of 15, a Visibility Score of 15 in Publishing & Newsletters .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Budget fallback only; AIs ignore it for any serious buying question.
Where it wins. Buttondown surfaces in 22% of publishing and newsletter queries, landing at rank 6 of 15, which means it has a foothold when buyers are price-shopping or hunting alternatives.
Where it loses. A 0% first-pick rate tells the real story: AIs never lead with Buttondown, and it is absent from five major prompt themes including best overall, enterprise, and startup contexts, limiting it to a supporting role beside Ghost, Beehiiv, and Kit.
AI-generated analysis of the July 2026 measurements.
Buttondown claims Publishing & Newsletters and the models back it: #6 of 15 there.
"Buttondown is the last email platform you'll migrate to."
Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Buttondown. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one
Share of Buttondown's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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