← Publishing & Newsletters ranking
Brand report · September 2026
Buttondown: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about publishing & newsletters, Buttondown ranks #7 of 15, a Visibility Score of 14 in Publishing & Newsletters .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
One category, one race, stuck in the middle of it.
Where it wins. Buttondown earns a 20.8% mention rate in Publishing & Newsletters, meaning the models do know it exists and surface it in budget and alternatives conversations where price sensitivity drives the query.
Where it loses. A rank of 7 out of 15 and zero first-pick selections tells the real story: when buyers ask which newsletter tool to choose, the AI steers them toward Ghost, Beehiiv, or Substack before Buttondown enters the picture, and it goes completely unmentioned when the prompt is about best overall picks, enterprise fit, or feature depth.
AI-generated analysis of the September 2026 measurements.
Buttondown claims Publishing & Newsletters and the models back it: #6 of 15 there.
"Buttondown is the last email platform you'll migrate to."
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Buttondown. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Best overall · Startup & small team · Enterprise pick · Feature-led ask · If you could pick one
Share of Buttondown's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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