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Brand report · July 2026

LinkedIn: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, LinkedIn ranks #12 of 15, a Visibility Score of 9 in Freelance & Talent Marketplaces (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees LinkedIn

Mentioned as an afterthought; rarely first and often absent.

Where it wins. Freelance and Talent is its stronger category, where a 19% mention rate keeps it in the conversation even at rank 12, and use-case fit prompts are the one theme where it earns placement.

Where it loses. Publishing and Newsletters is nearly a write-off: 0% first-pick rate and absent from six of the seven prompt themes, including Best overall and Enterprise pick, suggesting AI models simply do not associate LinkedIn with content publishing decisions.

AI-generated analysis of the July 2026 measurements.

Positioning

How LinkedIn positions itself vs how AI ranks it

The pitch

"1 billion members | Manage your professional identity"

What AI actually says

Strongest #12 · Freelance & Talent Marketplaces

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Freelance & Talent Marketplaces · #12 of 15

9 / 100 first snapshot (July 2026)

19%

mention rate (72 answers)

7

avg. position

1%

first pick

3%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

5

Claude

18

Gemini

2

Prompt themes LinkedIn would want to own

Share of each theme's answers that mention LinkedIn. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Use-case fit

4/9

Best overall

3/9

Feature-led ask

3/9 · #1×1

If you could pick one

2/9

Budget & alternatives

2/9

Top tools in 2026

0/9

Startup & small team

0/9

Enterprise pick

0/9

Gaps Top tools in 2026 · Startup & small team · Enterprise pick

Most co-mentioned competitors

Toptal

93%

Upwork

86%

Fiverr

79%

Contra

57%

Dribbble

50%

Behance

36%

Share of LinkedIn's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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LinkedIn: AI Visibility Report

How AI sees LinkedIn

How LinkedIn positions itself vs how AI ranks it

Freelance & Talent Marketplaces · #12 of 15

Publishing & Newsletters · #12 of 15

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