Thunderdome B2B SaaS AI Visibility Index

← Email Marketing ranking

Brand report · September 2026

Braze Braze: AI Visibility Report

braze.com ↗

When buyers ask ChatGPT, Claude, and Gemini about email marketing, Braze ranks #12 of 15, a Visibility Score of 8 in Email Marketing (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Braze

List padding in two categories, leading in neither.

Where it wins. Email Marketing produces the stronger score at 8.3, and the Enterprise pick theme gives Braze its only real foothold across both categories.

Where it loses. A 0% first-pick rate across Marketing Automation and Email Marketing means AI models consistently name Braze after the conversation has already been decided by others, and it disappears entirely from Best overall, Startup, and most use-case prompts in Email Marketing.

AI-generated analysis of the September 2026 measurements.

On message

How Braze positions itself vs how AI ranks it

Braze claims Marketing Automation and the models back it: #13 of 15 there.

The pitch

"Rewrite the rules of customer engagement with AI"

Positions in Marketing Automation
Targets Enterprise
What AI actually says
In Marketing Automation #13 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Email Marketing · #12 of 15

8 / 100 flat vs last month
14%
mention rate (72 answers)
5
avg. position
0%
first pick
2%
share of voice
9.6Jul 2026Jul 2026: 9.69.3Aug 2026Aug 2026: 9.38.3Sep 2026Sep 2026: 8.3
ChatGPT
8
Claude
8
Gemini
10

How the models portray Braze

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

60% 10% 30%
endorsed · 95% band 31–83% listed caveated graded across 10 mentions in Email Marketing answers
Prompt themes Braze would want to own

Share of each theme's answers that mention Braze. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Braze's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Salesforce Marketing Cloud
100%
HubSpot
50%
Marketo
50%
Oracle Eloqua
50%
Adobe Campaign
50%
Iterable
30%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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