← Marketing Automation ranking
Brand report · September 2026
Pardot: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about marketing automation, Pardot ranks #8 of 15, a Visibility Score of 16 in Marketing Automation .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
One category, rank 8, and zero first picks tells the story.
Where it wins. Pardot does earn a mention in Marketing Automation conversations, showing up in 21% of relevant prompts alongside HubSpot and Marketo. That consistent co-mention keeps it technically visible in the one race it runs.
Where it loses. A rank of 8 out of 15 and a score of 16.4 means the models treat Pardot as a background name rather than a recommendation. Five major prompt themes, including enterprise and budget comparisons, return zero Pardot results, which is the entire field where this brand could reasonably compete.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Pardot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask · Budget & alternatives
Share of Pardot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
We rerun the index every month. Drop your email and pick what to watch in Marketing Automation: the whole category or specific brands. Free, unsubscribe anytime.