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Brand report · July 2026
Pardot: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about marketing automation, Pardot ranks #9 of 15, a Visibility Score of 15 in Marketing Automation .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Mentioned occasionally on broad queries; absent when buyers get specific.
Where it wins. Pardot surfaces in 21% of general marketing automation conversations and holds its ground on 'Best overall' prompts, which is the one theme where broad brand recognition still counts.
Where it loses. A first-pick rate of 0% means AI models treat it as a backup name, not a recommendation, and it is completely missing from startup, enterprise, feature, and budget conversations where purchase decisions actually form.
AI-generated analysis of the July 2026 measurements.
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Pardot. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Startup & small team · Enterprise pick · Feature-led ask · Budget & alternatives
Share of Pardot's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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