Thunderdome B2B SaaS AI Visibility Index

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September 2026 snapshot · 72 AI answers Leader emerging

Session Replay & Heatmaps: AI Visibility Ranking

Behavior analytics tools for session recordings, heatmaps, and UX insights. Right now, Hotjar is the brand AI assistants recommend most, with a Visibility Score of 71 and the #1 spot in 26% of answers. Head-to-head: Hotjar vs Microsoft Clarity →

These rankings are measured from what the three models know from training, not a live web search. When the models DO search the web, see which sources they cite. Methodology.

Hotjar and Clarity trade punches while the field watches.

Six points separate the top two, but they pull that gap over FullStory and everyone below, making this a genuine two-brand contest for AI mindshare. Clarity actually wins the first-pick battle at 33% versus Hotjar's 26%, which matters because being named first in an AI answer shapes buyer perception the most. FullStory sits a distant third at a score of 47.6, and LogRocket draws zero first picks across all 72 answers, signaling it has nearly vanished from AI-generated shortlists.

AI-generated analysis of the September 2026 measurements.

# Brand Visibility Score Trend (3 mo) Mention rate Avg. position #1 pick rate Models
1 Hotjar
71
±2.7
Jul 2026: 69.7 · Aug 2026: 71.4 · Sep 2026: 71 flat 82% 2.3 26% ChatGPT #1 Claude #1 Gemini #2
2 Microsoft Clarity
65
±3.8
Jul 2026: 67.5 · Aug 2026: 62.6 · Sep 2026: 65.1 flat 78% 2.6 33% ChatGPT #2 Claude #2 Gemini #1
3 FullStory
48
±4
Jul 2026: 46.8 · Aug 2026: 51.2 · Sep 2026: 47.6 flat 61% 3.2 7% ChatGPT #4 Claude #3 Gemini #3
4 PostHog
39
±6
Jul 2026: 39.3 · Aug 2026: 42.5 · Sep 2026: 38.9 flat 50% 3.2 10% ChatGPT #3 Claude #5 Gemini #4
5 LogRocket
27
±4.6
Jul 2026: 30.6 · Aug 2026: 32.6 · Sep 2026: 26.7 flat 39% 4.1 0% ChatGPT #9 Claude #4 Gemini #6
6 Lucky Orange
24
±4
Jul 2026: 21.7 · Aug 2026: 26.4 · Sep 2026: 24 flat 33% 3.8 0% ChatGPT #5 Claude #8 Gemini #5
7 Amplitude
18
±3.4
Jul 2026: 16.7 · Aug 2026: 17.6 · Sep 2026: 17.9 flat 21% 2.4 10% ChatGPT #6 Claude #11 Gemini #7
8 Mixpanel
16
±4.1
Jul 2026: 13.9 · Aug 2026: 12.4 · Sep 2026: 16.4 flat 19% 2.6 6% ChatGPT #7 Claude #9 Gemini #8
9 Mouseflow
14
±4.3
Jul 2026: 11.5 · Aug 2026: 10.8 · Sep 2026: 14.4 flat 24% 4.9 0% ChatGPT #11 Claude #7 Gemini #9
10 Heap
14
±4.3
Jul 2026: 13.1 · Aug 2026: 8.6 · Sep 2026: 14.2 flat 21% 4.2 0% ChatGPT #10 Claude #6 Gemini #11
11 Contentsquare
12
±4.1
Jul 2026: 8.8 · Aug 2026: 5.7 · Sep 2026: 12.2 ▲ 7 21% 5.1 1% ChatGPT #8 Claude #15 Gemini #10
12 Smartlook
8
±2.9
Jul 2026: 13.8 · Aug 2026: 13.3 · Sep 2026: 7.8 ▼ 6 13% 4.8 0% ChatGPT #12 Claude #13 Gemini #12
13 Microsoft Sentinel
7
±2.5
Jul 2026: 8.6 · Aug 2026: 8.2 · Sep 2026: 6.5 flat 7% 1.6 3% ChatGPT #13 Claude #10 Gemini
14 Splunk
6
±1.9
Jul 2026: 9.2 · Aug 2026: 8.2 · Sep 2026: 5.8 flat 7% 2.6 1% ChatGPT #14 Claude #12 Gemini
15 Exabeam
5
±1.7
Jul 2026: 5.8 · Aug 2026: 7.4 · Sep 2026: 4.7 ▼ 3 7% 4.2 0% ChatGPT #15 Claude #14 Gemini

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: VWO (4.6), Pendo (4.2), Crazy Egg (4.2), Securonix (3.5), IBM QRadar (3.2). 37 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 29/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Session Replay & Heatmaps head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Hotjar Microsoft Clarity FullStory PostHog LogRocket Lucky Orange Amplitude Mixpanel Mouseflow Heap

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 Position in the answer · 1 = the first product recommended Hotjar Microsoft Clarity FullStory PostHog LogRocket Lucky Orange Amplitude Mixpanel Mouseflow Heap

What each model recommends first

ChatGPT

gpt-5.4

1 Hotjar
69
2 Microsoft Clarity
64
3 PostHog
50
4 FullStory
42
5 Lucky Orange
22

Claude

claude-sonnet-4-6

1 Hotjar
79
2 Microsoft Clarity
60
3 FullStory
59
4 LogRocket
31
5 PostHog
28

Gemini

gemini-3-flash-preview

1 Microsoft Clarity
71
2 Hotjar
65
3 FullStory
42
4 PostHog
39
5 Lucky Orange
35

The questions we asked

Each model answered every prompt 3 times in September 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best session replay and heatmap tool for a website? See who wins it →
  2. Use-case fit
    We want to watch recordings of how users move through our signup flow. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top behavior analytics tools in 2026? See who wins it →
  4. Startup & small team
    Which heatmap tool is best for a startup on a budget? See who wins it →
  5. Enterprise pick
    Which behavior analytics tool should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want heatmaps, recordings, and on-site surveys in one tool. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one session replay tool, which one and why? See who wins it →
  8. Budget & alternatives
    What's a good free or cheap way to get session recordings on our site? See who wins it →