Wix: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about website builders, Wix ranks #3 of 15, a Visibility Score of 50 in Website Builders .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Third in its only race, Wix has one shot to move up.
Where it wins. Wix gets named in 58% of website builder conversations, a solid floor that keeps it in contention against Squarespace and WordPress. Its 'Best overall' prompt theme shows AI models treat it as a credible generalist pick in that field.
Where it loses. At 19% first-pick rate, two of every three mentions go to a competitor ahead of it, and Wix never surfaces when buyers ask about use-case fit, enterprise needs, or specific features, the contexts where purchase intent is highest.
AI-generated analysis of the September 2026 measurements.
Wix claims Website Builders and the models back it: #3 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Wix. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick · Feature-led ask
Share of Wix's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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