Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

PostHog PostHog: AI Visibility Report

posthog.com ↗

When buyers ask ChatGPT, Claude, and Gemini about product analytics, PostHog ranks #1 of 15, a Visibility Score of 84 in Product Analytics (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees PostHog

PostHog owns product analytics; session replay is an afterthought.

Where it wins. In Product Analytics, PostHog leads 14 rivals with a 97% mention rate and lands as first pick in 39% of AI recommendations, a gap that makes it the default answer to 'best overall' queries.

Where it loses. Session Replay tells a different story: a rank of 4th, a 50% mention rate, and a first-pick rate under 10% mean buyers asking about heatmaps or recordings are far more likely to hear Hotjar or FullStory named before PostHog, and the feature-led prompt theme goes unregistered entirely.

AI-generated analysis of the September 2026 measurements.

On message

How PostHog positions itself vs how AI ranks it

PostHog claims Product Analytics and the models back it: #2 of 15 there.

The pitch

"We make your product self-driving"

Positions in Product Analytics
What AI actually says
In Product Analytics #2 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Product Analytics · #1 of 15

84 / 100 ▲ 6 vs last month
97%
mention rate (72 answers)
2
avg. position
39%
first pick
15%
share of voice
81.2Jul 2026Jul 2026: 81.277.5Aug 2026Aug 2026: 77.583.9Sep 2026Sep 2026: 83.9
ChatGPT
83
Claude
82
Gemini
88

How the models portray PostHog

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

76% 16% 9%
endorsed · 95% band 65–84% listed caveated graded across 70 mentions in Product Analytics answers
Prompt themes PostHog would want to own

Share of each theme's answers that mention PostHog. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Startup & small team
9/9 · #1×6
Feature-led ask
9/9 · #1×9
If you could pick one
9/9 · #1×4
Budget & alternatives
9/9 · #1×9
Most co-mentioned competitors

Share of PostHog's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Mixpanel
91%
Amplitude
81%
Heap
51%
FullStory
37%
Hotjar
23%
Pendo
19%

Head-to-head: PostHog vs Mixpanel

Scores are measured from real AI answers, refreshed monthly. Methodology.

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