Thunderdome B2B SaaS AI Visibility Index

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July 2026 snapshot · 72 AI answers Locked up

Subscription Billing: AI Visibility Ranking

Billing, payments, and revenue management platforms for SaaS. Right now, Stripe is the brand AI assistants recommend most, with a Visibility Score of 88 and the #1 spot in 71% of answers. Head-to-head: Stripe vs Paddle →

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

Stripe is the default; everyone else competes for second.

Stripe dominates with a 94% mention rate and wins the first-pick slot 71% of the time, leaving the rest of the field to split scraps. Paddle holds second place largely on Gemini's strength, scoring 80 there against 55 on ChatGPT, which suggests its AI visibility is unevenly distributed across models. Chargebee matches Paddle on mentions but earns zero first picks, meaning it registers as a supporting reference rather than a primary recommendation.

AI-generated analysis of the July 2026 measurements.

# Brand Visibility Score Mention rate Avg. position #1 pick rate Models
1 Stripe
88
±2.2
94% 2 71% ChatGPT #1 Claude #1 Gemini #1
2 Paddle
63
±4.9
78% 3 21% ChatGPT #3 Claude #3 Gemini #2
3 Chargebee
60
±3.7
76% 3 0% ChatGPT #2 Claude #2 Gemini #3
4 Lemon Squeezy
37
±4.3
49% 3 0% ChatGPT #5 Claude #5 Gemini #4
5 Zuora
31
±2
39% 3 8% ChatGPT #4 Claude #6 Gemini #5
6 Recurly
25
±4.5
38% 4 0% ChatGPT #6 Claude #4 Gemini #10
7 Orb
14
±4.9
26% 6 0% ChatGPT #7 Claude #12 Gemini #6
8 Maxio
13
±2.2
25% 6 0% ChatGPT Claude #7 Gemini #11
9 FastSpring
11
±2.1
17% 4 0% ChatGPT #9 Claude #9 Gemini #8
10 Lago
9
±3.5
21% 7 0% ChatGPT #13 Claude #8 Gemini #7
11 Metronome
9
±3.7
17% 5 0% ChatGPT #8 Claude #14 Gemini #9
12 Gumroad
9
±2.7
13% 4 0% ChatGPT #10 Claude #11 Gemini #12
13 Salesforce
4
±3.8
6% 5 0% ChatGPT #11 Claude #13 Gemini #13
14 Salesforce Revenue Cloud
3
±3.1
4% 3 0% ChatGPT Claude #10 Gemini
15 SAP
3
±3.2
4% 4 0% ChatGPT #12 Claude #15 Gemini #14

The ± under each score is the reliability band: how much the number would move if we re-ran the identical measurement. It is tight because each prompt is sampled multiple times. It is not the same as how much the ranking depends on which prompts we ask — a separate, wider figure shown on hover.

Just below the cutoff: Digital River (2.6), SAP Billing (2.1), TaxJar (1.8), QuickBooks (1.7), Avalara (1.7). 56 brands were scored in this category; the leaderboard shows the top 15.

Visibility Score: position-weighted presence across all measured answers, 0 to 100. A score of 100 means the brand was the first recommendation in every answer. Every point in a trend line is a live monthly measurement; there is no modeled or backfilled history. Full methodology.

Openness 12/100: the share of this category's recommendation weight not held by the leader.

Compare brands in Subscription Billing head-to-head →  ·  Explore the prompt tree →

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Do the models agree?

Per-model Visibility Scores for the top 10. A long gray bar means the three assistants disagree about the brand. Hover a row for exact values.

ChatGPT Claude Gemini
0 25 50 75 100 Visibility Score · 0 = never mentioned, 100 = always the first recommendation Stripe Paddle Chargebee Lemon Squeezy Zuora Recurly Orb Maxio FastSpring Lago

Where they land in the answer

When a brand is mentioned, where does it appear? Box shows the middle 50% of positions, the thick line is the median, whiskers are the extremes. Hover a row for the detail.

1 2 3 4 5 6 7 8 9 10 11 12 Position in the answer · 1 = the first product recommended Stripe Paddle Chargebee Lemon Squeezy Zuora Recurly Orb Maxio FastSpring Lago

What each model recommends first

ChatGPT

gpt-5.3-chat-latest

1 Stripe
91
2 Chargebee
57
3 Paddle
55
4 Zuora
40
5 Lemon Squeezy
38

Claude

claude-sonnet-4-6

1 Stripe
86
2 Chargebee
58
3 Paddle
54
4 Recurly
35
5 Lemon Squeezy
34

Gemini

gemini-3-flash-preview

1 Stripe
88
2 Paddle
80
3 Chargebee
67
4 Lemon Squeezy
39
5 Zuora
20

The questions we asked

Each model answered every prompt 3 times in July 2026. Prompts are brand-neutral so no vendor gets seeded into the question.

  1. Best overall
    What's the best subscription billing platform for a SaaS company? See who wins it →
  2. Use-case fit
    We need recurring billing, invoicing, and dunning for our B2B SaaS. What should we use? See who wins it →
  3. Top tools in 2026
    What are the top subscription management and billing tools in 2026? See who wins it →
  4. Startup & small team
    Which billing platform is best for an early-stage SaaS startup? See who wins it →
  5. Enterprise pick
    Which billing platform should a large enterprise standardize on, considering security, compliance, and scale? See who wins it →
  6. Feature-led ask
    I want to handle global payments, tax, and subscriptions without building it ourselves. What do you recommend? See who wins it →
  7. If you could pick one
    If you could only pick one billing platform for SaaS, which one and why? See who wins it →
  8. Budget & alternatives
    What's the best merchant-of-record option for selling software globally? See who wins it →