Brand report · July 2026

Splunk: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Splunk ranks #12 of 15, a Visibility Score of 9 in Session Replay & Heatmaps .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Splunk

Barely on the radar and confined to one narrow prompt theme.

Where it wins. Splunk holds an enterprise-specific foothold, surfacing in the 'Enterprise pick' theme where its 11% mention rate keeps it inside the top 15.

Where it loses. A first-pick rate of 6% and absence from six major prompt themes including 'Best overall' and 'Feature-led ask' means buyers with any question outside enterprise framing never hear its name, leaving the field to Sentinel and Exabeam.

AI-generated analysis of the July 2026 measurements.

Positioning

How Splunk positions itself vs how AI ranks it

The pitch

"Digital resilience platform"

Targets Enterprise

What AI actually says

Strongest #12 · Session Replay & Heatmaps

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #12 of 15

9 / 100 first snapshot (July 2026)

11%

mention rate (72 answers)

3

avg. position

6%

first pick

2%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

12

Claude

12

Gemini

3

Prompt themes Splunk would want to own

Share of each theme's answers that mention Splunk. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

7/9 · #1×4

1/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Best overall · Use-case fit · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Microsoft Sentinel

88%

Exabeam

75%

Securonix

75%

Amplitude

38%

Microsoft Defender for Identity

38%

IBM QRadar

38%

Share of Splunk's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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