Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Splunk Splunk: AI Visibility Report

splunk.com ↗

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Splunk ranks #14 of 15, a Visibility Score of 6 in Session Replay & Heatmaps .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Splunk

Splunk owns one category and sits near the bottom of it.

Where it wins. Enterprise framing gives Splunk its only foothold in Session Replay and Heatmaps, where it holds a 6.9% mention rate alongside Sentinel and Exabeam in security-adjacent conversations.

Where it loses. Ranking 14th of 15 with a score of 5.8, Splunk is absent from seven prompt themes including best overall and feature-led asks, meaning buyers who come in with any specificity tend to leave with a different name.

AI-generated analysis of the September 2026 measurements.

Positioning

How Splunk positions itself vs how AI ranks it

The pitch

"Digital resilience platform"

Targets Enterprise
What AI actually says

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #14 of 15

6 / 100 flat vs last month
7%
mention rate (72 answers)
3
avg. position
1%
first pick
1%
share of voice
9.2Jul 2026Jul 2026: 9.28.2Aug 2026Aug 2026: 8.25.8Sep 2026Sep 2026: 5.8
ChatGPT
6
Claude
12
Gemini
0

How the models portray Splunk

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

100%
endorsed · 95% band 57–100% listed caveated graded across 5 mentions in Session Replay & Heatmaps answers
Prompt themes Splunk would want to own

Share of each theme's answers that mention Splunk. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Enterprise pick
5/9 · #1×1

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Share of Splunk's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Microsoft Sentinel
100%
Exabeam
100%
Securonix
80%
IBM QRadar
80%
Varonis
60%
Microsoft Defender for Cloud Apps
40%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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