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Brand report · September 2026

Mixpanel Mixpanel: AI Visibility Report

mixpanel.com ↗

When buyers ask ChatGPT, Claude, and Gemini about product analytics, Mixpanel ranks #2 of 15, a Visibility Score of 83 in Product Analytics (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Mixpanel

Strong in analytics, nearly invisible everywhere else.

Where it wins. In Product Analytics, Mixpanel lands a 92% mention rate and holds the second rank across 15 competitors, with nearly 31% of AI responses naming it first pick. That is a real presence, not a courtesy mention.

Where it loses. Session Replay is a different story: a 19% mention rate and rank 8 of 15 signals the models treat this capability as an afterthought for Mixpanel, and four prompt themes including best overall and startup use cases produce no appearance at all.

AI-generated analysis of the September 2026 measurements.

On message

How Mixpanel positions itself vs how AI ranks it

Mixpanel claims Product Analytics and the models back it: #1 of 15 there.

The pitch

"The product intelligence system for the AI era"

Positions in Product Analytics
What AI actually says
In Product Analytics #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Product Analytics · #2 of 15

83 / 100 ▲ 3 vs last month
92%
mention rate (72 answers)
2
avg. position
31%
first pick
14%
share of voice
82.8Jul 2026Jul 2026: 82.880.3Aug 2026Aug 2026: 80.382.9Sep 2026Sep 2026: 82.9
ChatGPT
81
Claude
91
Gemini
77

How the models portray Mixpanel

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

65% 17% 18%
endorsed · 95% band 53–76% listed caveated graded across 66 mentions in Product Analytics answers
Prompt themes Mixpanel would want to own

Share of each theme's answers that mention Mixpanel. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×7
Use-case fit
9/9 · #1×6
Top tools in 2026
9/9 · #1×3
Startup & small team
9/9 · #1×3
If you could pick one
9/9 · #1×3
Most co-mentioned competitors

Share of Mixpanel's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

PostHog
97%
Amplitude
88%
Heap
58%
FullStory
35%
Pendo
21%
Google Analytics
21%

Head-to-head: Mixpanel vs PostHog

Scores are measured from real AI answers, refreshed monthly. Methodology.

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