Best overall · Prompt 1 of 8 · July 2026

A real buyer question from the July 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best session replay and heatmap tool for a website?”

ChatGPT answered 3× this snapshot

“Best” depends a bit on your stack and budget, but here’s a clear, honest breakdown so you can pick fast: If you want the overall best balance (features + usability + price): Hotjar — still the go-to. Solid heatmaps, session recordings, surveys, funnels. Easy to install, good UI. Not the cheapest, but very reliable. If you want more advanced product analytics (beyond just heatmaps): Microsoft Clarity — honestly kind…

Named across its answers: 1. Hotjar2. Microsoft Clarity3. PostHog4. FullStory5. Plausible

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Hotjar dominates this question with a perfect 9-of-9 mention rate and an average position of 1.3, while Microsoft Clarity matches the mention rate but trails with an average position of 1.9 and fewer first-place citations. The gap matters because buyers asking this question get a near-unanimous signal toward Hotjar, leaving competitors like FullStory fighting for secondary consideration.

AI-generated read of the July 2026 measurements.

Who wins this question

Owned Consensus

All three models name Hotjar, Microsoft Clarity and FullStory on this question.

ChatGPT

Claude

Gemini mentioned · first · avg. pos

Hotjar 111111222 9/9 · 6× first · #1.3

Microsoft Clarity 224222111 9/9 · 3× first · #1.9

FullStory 433333333 9/9 · never first · #3.1

LogRocket 444444 6/9 · never first · #4

Lucky Orange 777556 6/9 · never first · #6.2

PostHog 3525 4/9 · never first · #3.8

Mouseflow 7555 4/9 · never first · #5.5

Plausible 545 3/9 · never first · #4.7

Heap 666 3/9 · never first · #6

Matomo 6 1/9 · never first · #6

Simple Analytics 6 1/9 · never first · #6

Smartlook 8 1/9 · never first · #8

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Showing the top 12 of 13 brands named at least once. Never mentioned here: Amplitude, Splunk, Contentsquare, Microsoft Sentinel, Exabeam.