Best overall · Prompt 1 of 8 · September 2026

A real buyer question from the September 2026 snapshot, asked 3× to each of the three models. 9 answers recorded.

“What's the best session replay and heatmap tool for a website?”

ChatGPT answered 3× this snapshot

…For most websites, I’d break it down like this: Best overall for most websites: Microsoft Clarity Free, easy to install, session recordings, heatmaps, decent filtering. Best premium UX research tool: Hotjar Strong heatmaps, recordings, surveys, feedback widgets. Best for product analytics + replay: PostHog Great if you also want funnels, events, feature flags, and more technical control. Best privacy-first /…

Named across its answers: 1. Microsoft Clarity2. Hotjar3. FullStory4. Lucky Orange5. PostHog

Verbatim excerpt from one collected ChatGPT answer; formatting flattened, words untouched.

Hotjar dominates this question, appearing in all 9 answers with a 1.3 average position and earning the top slot twice as often as Microsoft Clarity, its nearest rival. The gap between them is narrow enough that Microsoft Clarity's perfect appearance rate keeps it competitive, but Hotjar's first-mention advantage is the one buyers will notice most.

AI-generated read of the September 2026 measurements.

Who wins this question

Owned Consensus

All three models name Microsoft Clarity, Hotjar and FullStory on this question.

ChatGPT

Claude

Gemini mentioned · first · avg. pos

Hotjar 212111112 9/9 · 6× first · #1.3

Microsoft Clarity 121222221 9/9 · 3× first · #1.7

FullStory 633333333 9/9 · never first · #3.3

Lucky Orange 754555 6/9 · never first · #5.2

LogRocket 44444 5/9 · never first · #4

Mouseflow 8554 4/9 · never first · #5.5

PostHog 36 2/9 · never first · #4.5

Contentsquare 54 2/9 · never first · #4.5

Heap 55 2/9 · never first · #5

Plausible 4 1/9 · never first · #4

Google Analytics 6 1/9 · never first · #6

Smartlook 9 1/9 · never first · #9

Each square is one collected answer; the number is the brand's position in that answer. Lime = the very first recommendation. Unlinked brands were named by the models here but sit outside this category's published top 15 overall. Never mentioned here: Amplitude, Mixpanel, Microsoft Sentinel, Splunk, Exabeam.