Brand report · September 2026

Hotjar: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Hotjar ranks #1 of 15, a Visibility Score of 71 in Session Replay & Heatmaps (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Hotjar

Rules heatmaps, fades fast outside its core.

Where it wins. In Session Replay & Heatmaps, Hotjar sits at rank 1 with an 81.9% mention rate and claims first pick in 26.4% of conversations, the clearest signal of genuine AI preference across both categories measured.

Where it loses. In Product Analytics, a 22% mention rate and zero first-pick selections tell a consistent story: the models treat Hotjar as a secondary option there, and it never surfaces when buyers ask about enterprise picks, top tools in 2026, or budget alternatives.

AI-generated analysis of the September 2026 measurements.

On message

How Hotjar positions itself vs how AI ranks it

Hotjar claims Session Replay & Heatmaps and the models back it: #1 of 15 there.

The pitch

"the leading product experience insights platform in the midsize and SMB market"

Positions in Session Replay & Heatmaps

Targets Mid-marketSmall business

What AI actually says

Strongest #1 · Session Replay & Heatmaps

In Session Replay & Heatmaps #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #1 of 15

71 / 100 flat vs last month

82%

mention rate (72 answers)

2

avg. position

26%

first pick

15%

share of voice

ChatGPT

69

Claude

79

Gemini

65

How the models portray Hotjar

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

44% 22% 34%

endorsed · 95% band 32–57% listed caveated graded across 59 mentions in Session Replay & Heatmaps answers

Prompt themes Hotjar would want to own

Share of each theme's answers that mention Hotjar. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×6

9/9 · #1×3

9/9

9/9 · #1×9

Budget & alternatives

9/9

If you could pick one

8/9

Top tools in 2026

6/9 · #1×1

Enterprise pick

0/9

Gaps Enterprise pick

Most co-mentioned competitors

Share of Hotjar's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Microsoft Clarity

88%

FullStory

69%

PostHog

53%

LogRocket

46%

Lucky Orange

41%

Mouseflow

29%

Head-to-head: Hotjar vs Microsoft Clarity

Scores are measured from real AI answers, refreshed monthly. Methodology.

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