Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Hotjar Hotjar: AI Visibility Report

hotjar.com ↗

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Hotjar ranks #1 of 15, a Visibility Score of 70 in Session Replay & Heatmaps (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Hotjar

Dominant in one room, nearly invisible in another.

Where it wins. Session Replay and Heatmaps is essentially the AI default: 78% mention rate and a first-pick rate of 33%, with 'Best overall' as its strongest prompt theme. That is a category-ownership signal most SaaS brands never reach.

Where it loses. Product Analytics tells the opposite story: ranked 10th of 15 with a 0% first-pick rate, and AI models never surface Hotjar when buyers ask about top picks, enterprise options, or budget alternatives, meaning it loses the comparison-shopping moment entirely.

AI-generated analysis of the July 2026 measurements.

On message

How Hotjar positions itself vs how AI ranks it

Hotjar claims Session Replay & Heatmaps and the models back it: #1 of 15 there.

The pitch

"the leading product experience insights platform in the midsize and SMB market"

Targets Mid-marketSmall business
What AI actually says
In Session Replay & Heatmaps #1 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #1 of 15

70 / 100 first snapshot (July 2026)
78%
mention rate (72 answers)
2
avg. position
33%
first pick
13%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
64
Claude
81
Gemini
64
Prompt themes Hotjar would want to own

Share of each theme's answers that mention Hotjar. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×6
Startup & small team
9/9 · #1×2
Feature-led ask
9/9 · #1×9
Use-case fit
8/9 · #1×5
Top tools in 2026
8/9 · #1×2

Gaps Enterprise pick

Most co-mentioned competitors
Microsoft Clarity
95%
FullStory
66%
PostHog
52%
LogRocket
50%
Lucky Orange
41%
Smartlook
29%

Share of Hotjar's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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