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Brand report · September 2026

Smartlook Smartlook: AI Visibility Report

smartlook.com ↗

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Smartlook ranks #12 of 15, a Visibility Score of 8 in Session Replay & Heatmaps .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Smartlook

Ranked 12th in its only category, Smartlook barely registers.

Where it wins. Its foothold is narrow but real: a 12.5% mention rate in Session Replay and Heatmaps keeps it in the conversation for startup and small team queries, which is the one prompt theme where it surfaces at all.

Where it loses. A score of 7.8 out of 15 competitors and zero first-pick selections tells the full story. Smartlook is absent from enterprise, feature-led, and best-of-2026 prompts, meaning buyers with budget or specific requirements never see it named.

AI-generated analysis of the September 2026 measurements.

On message

How Smartlook positions itself vs how AI ranks it

Smartlook claims Session Replay & Heatmaps and the models back it: #9 of 15 there.

The pitch

"Smartlook has joined Cisco!"

What AI actually says
In Session Replay & Heatmaps #9 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #12 of 15

8 / 100 ▼ 6 vs last month
13%
mention rate (72 answers)
5
avg. position
0%
first pick
2%
share of voice
13.8Jul 2026Jul 2026: 13.813.3Aug 2026Aug 2026: 13.37.8Sep 2026Sep 2026: 7.8
ChatGPT
10
Claude
11
Gemini
3

How the models portray Smartlook

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

11% 56% 33%
endorsed · 95% band 2–44% listed caveated graded across 9 mentions in Session Replay & Heatmaps answers
Prompt themes Smartlook would want to own

Share of each theme's answers that mention Smartlook. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Use-case fit · Top tools in 2026 · Enterprise pick · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of Smartlook's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Microsoft Clarity
100%
Hotjar
100%
PostHog
56%
Lucky Orange
56%
FullStory
44%
Mouseflow
33%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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