Brand report · July 2026

Microsoft Clarity: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Microsoft Clarity ranks #2 of 15, a Visibility Score of 68 in Session Replay & Heatmaps .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Microsoft Clarity

Strong generalist pick, but enterprise buyers never hear its name.

Where it wins. Clarity lands an 81% mention rate and holds the number two rank across 15 competitors, meaning AI models surface it in nearly every broad buying conversation.

Where it loses. It earns zero presence in enterprise-focused prompts, and a 31% first-pick rate suggests models treat it as a solid second choice rather than the obvious answer.

AI-generated analysis of the July 2026 measurements.

Session Replay & Heatmaps · #2 of 15

68 / 100 first snapshot (July 2026)

82%

mention rate (72 answers)

3

avg. position

31%

first pick

14%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

62

Claude

71

Gemini

70

Prompt themes Microsoft Clarity would want to own

Share of each theme's answers that mention Microsoft Clarity. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall

9/9 · #1×3

Use-case fit

9/9 · #1×2

Startup & small team

9/9 · #1×7

Budget & alternatives

9/9 · #1×9

Feature-led ask

8/9

If you could pick one

8/9 · #1×1

Top tools in 2026

7/9

Enterprise pick

0/9

Gaps Enterprise pick

Most co-mentioned competitors

Hotjar

90%

FullStory

69%

PostHog

54%

LogRocket

53%

Lucky Orange

37%

Smartlook

27%

Share of Microsoft Clarity's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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