Brand report · September 2026

Microsoft Clarity: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, Microsoft Clarity ranks #2 of 15, a Visibility Score of 65 in Session Replay & Heatmaps (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Microsoft Clarity

Strong in replays, nearly invisible in product analytics.

Where it wins. In Session Replay and Heatmaps, Clarity reaches a 77.8% mention rate and lands the first pick a third of the time, putting it squarely at rank 2 of 15 in that category.

Where it loses. Product Analytics tells a different story: rank 13 of 15 with a 13.9% mention rate and zero first picks, and buyers asking about best overall fit or startup-specific tools never see Clarity surface at all.

AI-generated analysis of the September 2026 measurements.

Session Replay & Heatmaps · #2 of 15

65 / 100 flat vs last month

78%

mention rate (72 answers)

3

avg. position

33%

first pick

14%

share of voice

ChatGPT

64

Claude

60

Gemini

71

How the models portray Microsoft Clarity

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

71% 21%

endorsed · 95% band 59–82% listed caveated graded across 56 mentions in Session Replay & Heatmaps answers

Prompt themes Microsoft Clarity would want to own

Share of each theme's answers that mention Microsoft Clarity. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

9/9 · #1×3

9/9 · #1×2

9/9 · #1×9

9/9

Budget & alternatives

9/9 · #1×9

Top tools in 2026

6/9

If you could pick one

5/9 · #1×1

Enterprise pick

0/9

Gaps Enterprise pick

Most co-mentioned competitors

Share of Microsoft Clarity's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Hotjar

93%

FullStory

66%

PostHog

54%

LogRocket

45%

Lucky Orange

43%

Mouseflow

29%

Head-to-head: Microsoft Clarity vs Hotjar

Scores are measured from real AI answers, refreshed monthly. Methodology.

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