Brand report · July 2026

FullStory: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, FullStory ranks #3 of 15, a Visibility Score of 47 in Session Replay & Heatmaps (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees FullStory

Strong in replay, outgunned in analytics where it counts.

Where it wins. Session Replay is the clearest strength: a 61% mention rate and a top-3 rank show the AI models treat FullStory as a credible default when buyers ask for the best overall tool in that category. That 47 score puts it well ahead of the midfield.

Where it loses. In Product Analytics it drops to fifth and earns zero first-pick selections, and the AI models never surface it when a startup or budget-conscious buyer is asking, which cuts off two of the most active buying segments in SaaS.

AI-generated analysis of the July 2026 measurements.

On message

How FullStory positions itself vs how AI ranks it

FullStory claims Session Replay & Heatmaps and the models back it: #3 of 15 there.

The pitch

"Turn your data from a rear-view mirror into a forward-facing guidance system."

Positions in Session Replay & Heatmaps

What AI actually says

Strongest #3 · Session Replay & Heatmaps

In Session Replay & Heatmaps #3 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #3 of 15

47 / 100 first snapshot (July 2026)

61%

mention rate (72 answers)

3

avg. position

6%

first pick

10%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

50

Claude

53

Gemini

38

Prompt themes FullStory would want to own

Share of each theme's answers that mention FullStory. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall

9/9

Use-case fit

9/9 · #1×1

If you could pick one

9/9 · #1×3

Top tools in 2026

8/9

Feature-led ask

6/9

Budget & alternatives

3/9

Startup & small team

0/9

Enterprise pick

0/9

Gaps Startup & small team · Enterprise pick

Most co-mentioned competitors

Microsoft Clarity

93%

Hotjar

84%

LogRocket

66%

PostHog

64%

Heap

32%

Lucky Orange

25%

Share of FullStory's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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FullStory: AI Visibility Report

How AI sees FullStory

How FullStory positions itself vs how AI ranks it

Session Replay & Heatmaps · #3 of 15

Product Analytics · #5 of 15

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