Brand report · September 2026

FullStory: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about session replay & heatmaps, FullStory ranks #3 of 15, a Visibility Score of 48 in Session Replay & Heatmaps (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees FullStory

Strong in replay, a passenger in product analytics.

Where it wins. Session Replay & Heatmaps is where FullStory earns its keep: a 61% mention rate and rank 3 of 15 put it in genuine contention, even if first-pick at 7% shows buyers still reach for others first.

Where it loses. Product analytics tells a harder story: a 36% mention rate and rank 5 leave FullStory crowded out by PostHog, Mixpanel, and Amplitude, and AI models skip it entirely when startups or budget-conscious buyers ask, which narrows its perceived relevance fast.

AI-generated analysis of the September 2026 measurements.

On message

How FullStory positions itself vs how AI ranks it

FullStory claims Session Replay & Heatmaps and the models back it: #3 of 15 there.

The pitch

"Turn your data from a rear-view mirror into a forward-facing guidance system."

Positions in Session Replay & Heatmaps

What AI actually says

Strongest #3 · Session Replay & Heatmaps

In Session Replay & Heatmaps #3 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Session Replay & Heatmaps · #3 of 15

48 / 100 flat vs last month

61%

mention rate (72 answers)

3

avg. position

7%

first pick

11%

share of voice

ChatGPT

42

Claude

59

Gemini

42

How the models portray FullStory

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

41% 20% 39%

endorsed · 95% band 28–56% listed caveated graded across 44 mentions in Session Replay & Heatmaps answers

Prompt themes FullStory would want to own

Share of each theme's answers that mention FullStory. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall

9/9

Use-case fit

9/9 · #1×2

If you could pick one

9/9 · #1×3

Top tools in 2026

8/9

Budget & alternatives

5/9

Feature-led ask

4/9

Startup & small team

0/9

Enterprise pick

0/9

Gaps Startup & small team · Enterprise pick

Most co-mentioned competitors

Share of FullStory's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Hotjar

93%

Microsoft Clarity

84%

PostHog

61%

LogRocket

57%

Heap

30%

Contentsquare

27%

Scores are measured from real AI answers, refreshed monthly. Methodology.

Get alerted on big movements

We rerun the index every month. Drop your email and pick what to watch in Session Replay & Heatmaps: the whole category or specific brands. Free, unsubscribe anytime.