Thunderdome B2B SaaS AI Visibility Index

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Brand report · July 2026

Heap Heap: AI Visibility Report

heap.io ↗

When buyers ask ChatGPT, Claude, and Gemini about product analytics, Heap ranks #4 of 15, a Visibility Score of 37 in Product Analytics (and appears in 2 categories of the index).

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Heap

Solid mid-tier in core category; nearly absent in adjacent one.

Where it wins. In Product Analytics, Heap shows up in 57% of AI recommendations and holds rank 4 of 15, meaning buyers asking broad 'best overall' questions will likely encounter it. That category is where its AI presence is doing real work.

Where it loses. Session Replay and Heatmaps is a different story: a 21% mention rate, rank 10, and zero first-pick selections, with Heap missing from four of five major prompt themes including enterprise, startup, and budget conversations. It is essentially invisible to buyers unless they are already asking generically about 2026 tools.

AI-generated analysis of the July 2026 measurements.

On message

How Heap positions itself vs how AI ranks it

Heap claims Product Analytics and the models back it: #4 of 15 there.

The pitch

"the only digital insights platform that shows everything users do on your site, revealing the 'unknown unknowns' that stay invisible with other tools"

Positions in Product Analytics
What AI actually says
In Product Analytics #4 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Product Analytics · #4 of 15

37 / 100 first snapshot (July 2026)
57%
mention rate (72 answers)
5
avg. position
0%
first pick
8%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
32
Claude
58
Gemini
21

One of the index's bigger model splits: see where the models disagree →

Prompt themes Heap would want to own

Share of each theme's answers that mention Heap. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Most co-mentioned competitors
PostHog
98%
Mixpanel
95%
Amplitude
90%
FullStory
41%
Google Analytics
34%
Segment
34%

Share of Heap's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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