← Freelance & Talent Marketplaces ranking
Brand report · July 2026
Upwork: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, Upwork ranks #1 of 15, a Visibility Score of 72 in Freelance & Talent Marketplaces .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Dominant on broad queries, but loses budget-conscious shoppers entirely.
Where it wins. Upwork holds the #1 rank with an 82% mention rate and is the first pick more than half the time, making it effectively the category default when buyers ask general questions.
Where it loses. It goes missing whenever prompts shift toward budget or alternatives, which means cost-sensitive buyers searching for cheaper options or comparisons never see it recommended.
AI-generated analysis of the July 2026 measurements.
ChatGPT 
Claude 
Gemini Share of each theme's answers that mention Upwork. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Budget & alternatives
Share of Upwork's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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