← Freelance & Talent Marketplaces ranking
Brand report · September 2026
Upwork: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, Upwork ranks #1 of 15, a Visibility Score of 77 in Freelance & Talent Marketplaces .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Upwork owns freelance talent: first pick, dominant score, no gaps.
Where it wins. AI models recommend Upwork first in 63% of Freelance & Talent Marketplace queries, and its 83% mention rate means it appears in nearly every conversation about hiring freelancers. No prompt theme is missing from its coverage.
Where it loses. Toptal and Fiverr trail Upwork but stay consistently co-mentioned, which keeps the category from feeling like a monopoly and gives buyers reasons to comparison-shop before committing.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Upwork. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Share of Upwork's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Upwork vs Toptal
Scores are measured from real AI answers, refreshed monthly. Methodology.
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